Social Media Strategist

Job Type: Part-Time
Location: Hybrid (Occasional visits to Café for content coordination)
Salary: Up to PKR 50,000/month

AquaBrew - Aquarium Cafe is looking for a creative and trend-savvy Social Media Strategist who can help grow our digital presence, build engagement, and turn our social platforms into a powerful brand.

Key Responsibilities:

• Conduct in-depth research on AquaBrew’s niche and target audience.
• Stay updated with latest social media trends, algorithm changes, trending reels, sounds, and formats.
• Identify opportunities for viral and engaging content.
• Develop creative content ideas aligned with AquaBrew’s brand voice.
• Create monthly content calendars and posting schedules.
• Write engaging and catchy captions for posts and reels.
• Coordinate with designers, videographers, and editors to produce content.
• Share clear content briefs and creative requirements.
• Follow up with teams to ensure timely delivery of content.
• Occasionally visit the café to coordinate content shoots with videographers.
• Manage paid collaborations and influencer partnerships.
• Coordinate sponsored posts and promotional campaigns.
• Assist with quick edits or design adjustments when needed.

Requirements:

• 2–3 years of experience managing social media accounts (preferably for brands, cafés or restaurants)
• Strong understanding of Instagram, TikTok, and LinkedIn content strategies.
• Excellent creative thinking and storytelling skills.
• Strong copywriting and caption writing abilities.
• Familiarity with social media analytics and engagement strategies.
• Basic knowledge of content creation tools (Canva, CapCut, InShot, etc.).
• Comfortable with a hybrid role and occasional café visits for content shoots.

Pay: Rs40,000.00 - Rs50,000.00 per month

Application Question(s):

• Are you comfortable with occasionally visiting cafe for content coordination?
• What's your current salary?
• What would be your salary expectations for a part-time role?

Experience:

• Social Media Strategist: 2 years (Required)

Location:

• Lahore (Required)

Work Location: Hybrid remote in Lahore