Social Media Strategist

About the Role

We’re looking for a strategic, insight-driven Social Media Strategist to lead social strategy for food, beverage, CPG, grocery, retail, and shopper-driven brands. This role is ideal for someone who understands how social content can build brand awareness, strengthen community, support retail moments, and influence purchase behavior.You’ll turn consumer, category, cultural, and retail insights into clear social strategies, content pillars, campaign concepts, and measurable recommendations. The right candidate knows what works across TikTok, Instagram, Facebook, and LinkedIn, and can confidently guide senior clients or stakeholders through recommendations, performance results, and strategic shifts.This is a strategy-first role, not simply a posting or content production role. You’ll create the frameworks that help creative, content, account, and execution teams deliver social work that is on-brand, platform-right, and tied to business goals.

Key Responsibilities

• Develop social media strategies for food, beverage, CPG, grocery, retail, and shopper-focused brands, with a clear connection between brand-building and purchase-driving behavior.
• Translate consumer insights, retail trends, category dynamics, cultural moments, and performance data into actionable content pillars, campaign ideas, channel recommendations, and measurement plans.
• Build platform-specific strategies for TikTok, Instagram, Facebook, and LinkedIn, including guidance on content formats, posting themes, audience behavior, engagement tactics, and campaign opportunities.
• Create strategic frameworks for seasonal campaigns, giveaways, product launches, retail support, influencer or creator integration, community-building, and evergreen brand storytelling.
• Partner with creative, content, account, media, and client teams to ensure social concepts are strategically sound, executable, and aligned with brand and business objectives.
• Develop clear content briefs, messaging frameworks, campaign guardrails, and channel guidance so teams can execute consistently across platforms.
• Analyze social performance data and translate results into meaningful recommendations, including what to continue, adjust, test, or stop.
• Present social strategies, campaign concepts, and performance insights to senior customers, clients, and internal stakeholders with confidence and clarity.
• Stay current on platform changes, cultural trends, creator behavior, retail calendars, shopper moments, and emerging best practices in food, beverage, CPG, and retail social marketing.
• Support community-building strategies that help brands engage audiences authentically, respond to consumer interests, and create stronger brand relevance over time.

Required Qualifications

• Proven experience developing social media strategy for food, beverage, CPG, grocery, retail, shopper marketing, or consumer-driven brands.
• Strong understanding of how social media supports both upper-funnel brand awareness and lower-funnel behaviors such as traffic, engagement, retail support, product discovery, and purchase consideration.
• Deep knowledge of TikTok, Instagram, Facebook, and LinkedIn, including how audiences behave differently across each platform.
• Experience developing content pillars, campaign strategies, social playbooks, editorial frameworks, and performance recommendations.
• Strong ability to interpret consumer insights, category trends, social performance data, and competitive activity.
• Comfort presenting to senior stakeholders and defending strategic recommendations with clear rationale.
• Ability to move quickly, adjust based on feedback or results, and keep strategy relevant as platforms, trends, and market conditions shift.
• Excellent communication, writing, and storytelling skills, with the ability to make strategy clear, useful, and actionable for creative and execution teams.
• Experience collaborating with creative teams, account teams, clients, media teams, influencers, or external partners.

Preferred Qualifications

• Experience with shopper marketing, retail media, grocery marketing, trade moments, or retailer-specific campaign planning.
• Understanding of retail calendars, seasonal food moments, promotional windows, product launches, and occasion-based consumer behavior.
• Experience with recipe content, usage-driven storytelling, product education, influencer briefs, creator partnerships, or in-store-to-social campaign concepts.
• Familiarity with social listening, performance reporting, and analytics tools such as Sprout Social, Meta Business Suite, TikTok analytics, Google Analytics, Later, Hootsuite, Dash Hudson, or similar platforms.
• Experience developing strategies that serve both consumer audiences and retail partners.
• Knowledge of paid social, influencer amplification, social commerce, or traffic-driving campaign mechanics is a plus.

What Success Looks Like

The Social Media Strategist will help brands show up on social with more clarity, relevance, and purpose. Success in this role means creating strategies that are not only creative and current, but also tied to measurable goals such as engagement, audience growth, traffic, retail support, campaign performance, share of voice, and stronger brand relevance.

Equal Opportunity Statement

ContentBacon is an equal opportunity employer. We welcome candidates from all backgrounds and are committed to building an inclusive environment where everyone can do their best work.

Pay: $10.00 - $25.00 per hour

Work Location: Remote