Social Media Manager & Content Creator (Part-Time | Instagram + TikTok)

Job Summary
We are seeking a dynamic and creative Social Media Manager & Content Creator (Part-Time | Instagram + TikTok) to elevate our brand’s digital presence. In this role, you will craft engaging content, develop innovative social media strategies, and foster meaningful relationships with our online community. Your energetic approach will help us connect authentically with our audience, boost brand awareness, and drive engagement across platforms. This is an exciting opportunity for a passionate individual eager to make a visible impact in the digital marketing space while working flexible hours.

Responsibilities

• Develop and execute compelling content strategies tailored for Instagram and TikTok to increase followers and engagement.
• Create high-quality visual and video content using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, and video editing tools that align with brand identity.
• Manage daily social media activities using tools like Hootsuite and Buffer to schedule posts, monitor performance, and optimize campaigns.
• Conduct social listening to gather insights on audience preferences, trending topics, and competitor activities to inform content creation and marketing strategies.
• Implement SEO best practices and keyword research techniques to enhance content discoverability across platforms.
• Collaborate with the marketing team on branding initiatives, public relations efforts, and promotional campaigns including Facebook Advertising.
• Track web analytics and social media metrics via Google Analytics and web analytics tools to measure success and refine strategies accordingly.
• Engage actively with followers by responding to comments, messages, and inquiries to foster community relationships.
• Support e-commerce initiatives by creating engaging product showcases, promotional videos, and photography that drive conversions.

Experience

• Proven experience in social media management for platforms like Instagram and TikTok with a strong portfolio of successful campaigns.
• Skilled in graphic design, photography, video editing, and content creation using Adobe Photoshop, Adobe Illustrator, Adobe Creative Suite, or similar tools.
• Familiarity with social listening tools such as Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Knowledge of SEO techniques, keyword research, Google Analytics, web analytics, and digital marketing best practices.
• Experience managing paid advertising campaigns on Facebook or other social media platforms is a plus.
• Strong relationship management skills with the ability to engage diverse audiences effectively.
• Excellent proofreading skills to ensure all content is polished, accurate, and aligned with branding standards. Join us if you're ready to bring your creative energy into a role that offers growth opportunities in digital marketing! We value innovative thinkers who thrive in fast-paced environments while making meaningful connections through compelling content across social media channels.

Pay: $20.00 - $35.00 per hour

Benefits:

• Flexible schedule

Work Location: In person