Social Media Strategist & Content Writer

We’re looking for a creative and strategic Social Media Strategist & Content Writer who can manage our content calendar, craft impactful strategies, and take our brand presence to the next level across digital platforms.

Responsibilities:

• Plan and manage the content calendar
• Develop strategies to strengthen and uplift the brand
• Write engaging copy for blogs, web pages, ads, and creative campaigns
• Manage LinkedIn profile and build a strong personal brand
• Research and create trending content, including Reels and UGC-style videos
• Design simple but impactful creatives using Canva (or similar tools)
• Generate performance reports using reporting/analytics tools
• Collaborate with the design and marketing team to deliver high-impact content

Requirements:

• Minimum 1 year of experience in social media management or content strategy
• Top-notch writing skills — blogs, ads, web copy, email campaigns
• Strong understanding of LinkedIn growth and personal branding
• Ability to ideate and create trending content (Reels, UGC, short-form videos)
• Experience with Canva and other content design tools
• Knowledge of social media analytics and reporting (Google Analytics, platform insights, or similar tools)
• Creative thinker with a sharp eye for brand voice and storytelling
• Ability to multitask and collaborate with teams effectively

Nice to Have:

• Basic SEO knowledge for content optimization
• Experience with paid social media campaigns (Facebook/Instagram Ads, LinkedIn Ads)
• Familiarity with simple video editing tools (CapCut, InShot, or similar)
• Prior experience in personal branding projects