Social Media Team Leader (Hybrid)

Key responsibilities

• Build and execute multi-brand social strategies for LinkedIn & Meta aligned to monthly KPIs (reach, engagement, MQL/SQL, CTR/CPL).
• Own paid social: plan, launch, and optimize LinkedIn Campaign Manager & Meta Ads Manager campaigns; partner with PPC on funnels/retargeting.
• Lead editorial calendar, briefs, and production for posts, carousels, short videos, and thought-leadership (exec branding).
• Coordinate with and coach a team (content, designer); enforce brand consistency and QA on all assets.
• Set up tracking and dashboards; report weekly/monthly on CTR, CVR, CPL, SQLs, referral traffic, and MoM growth.
• Coordinate with SEO/PPC/Web Dev on landing pages, UTMs, GA4 events, and conversion paths.
• Support ABM sprints, webinars, events, and PR content amplification; run A/B tests on creatives and CTAs.

Requirements

5-7+ years in Social Media/Content with 2+ years leading a team; strong B2B background.

Proven hands-on experience with LinkedIn Campaign Manager & Meta Ads Manager (Lead Gen forms, retargeting, audience building).

Comfortable owning KPIs such as reach, engagement rate per post, and platform CTR/CPL benchmarks.

Solid grasp of GA4, Tag Manager, UTMs, Looker/Data Studio; familiarity with Zoho (or similar) for reporting.

Tooling familiarity is a plus: SEMrush/Ahrefs, Hotjar/Clarity, Hootsuite/Buffer/Zoho Social, Canva/Figma.

Excellent English/Arabic copy skills; ability to brief and QA motion/visuals; strong stakeholder management.