Social & Paid Media Specialist

About Us:
Shiftwave Technologies is a leader in digital marketing and technology solutions, with over 17 years of experience helping businesses go online and grow. We specialize in SEO, SEM, PPC, Social Media, E-commerce, Web Development, Web Design, and Lead Generation. Our mission is to deliver measurable growth for clients across industries while fostering innovation in digital transformation.

Role Overview

We are seeking a skilled and results-driven Digital Marketing Analyst to manage and optimise our online presence across search engines, social media platforms, and paid advertising channels. The ideal candidate should have strong analytical abilities, hands-on experience in SEO, SMO, and Google Ads, and the capability to execute data-driven marketing strategies that enhance brand visibility and drive measurable growth.

SMO (Social Media Optimisation & Management):

● Plan, create, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, and YouTube.

● Execute social media strategies based on audience insights, trends, and competitive research.

● Manage social media calendars, scheduling tools, and content performance.

● Monitor engagement, respond to audience interactions, and maintain brand consistency.

● Analyse social media metrics and prepare performance reports for management review.

Google Ads & Paid Campaign Management:

● Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).

● Develop and optimise campaigns for Traffic, Lead Generation, Engagement, and Conversions to meet business objectives.

● Conduct keyword research (Google Ads) and audience targeting (Meta Ads), including custom, lookalike, and retargeting audiences.

● Optimise budgets, bids, ad copies, creatives, placements, and overall campaign performance to maximise ROI.

● Generate detailed reports outlining spend, performance, and optimisation recommendations.

Analytics, Reporting & Collaboration:

● Track and evaluate performance across SEO, SMO, and paid campaigns to identify improvement areas.

● Maintain digital marketing schedules for ongoing tasks and upcoming campaigns.

● Prepare weekly/monthly analytical reports with actionable insights.

● Collaborate with designers, content writers, and development teams to execute marketing initiatives effectively.

Requirements

Qualifications & Skills:

● 1-2years of experience in (Google & META) Ads & SMO

● Bachelor’s or Master's degree in Marketing, or related field.

● Proven experience in SEO, SMO, and Google Ads management.

● Strong understanding of digital marketing tools and platforms, including Google Analytics, Search Console, Google Ads, and social media schedulers.

● Up-to-date knowledge of digital marketing trends, search engine algorithms, and social media best practices.

● Strong analytical mindset with the ability to interpret data and convert insights into strategies.

● Excellent communication, creativity, and problem-solving skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Ability to manage multiple tasks and meet strict deadlines.

Job Type: Full-time

Ability to commute/relocate:

• Visakhapatnam, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How many years of experience do you have ?

Education:

• Bachelor's (Preferred)

Work Location: In person