Qiddiya is Saudi Arabia's future capital of entertainment, sports, and culture — a 360 km² mega-project just outside Riyadh. From F1-grade racetracks and theme parks to stadiums and performance venues, we're creating a destination like no other. This is more than a project, it's a national transformation. As construction accelerates, we're hiring ambitious talent to help shape it. If you're driven by scale, impact, and the chance to build something iconic from the ground up, Qiddiya is calling for you.
Role Summary:
Supports the development of data-driven insights that improve customer experience across all transport touchpoints. This role focuses on customer analytics, research programs, and performance measurement to inform decision-making and drive continuous enhancement of multimodal journeys.
Reporting to the Director of Strategy, this role plays a critical role in partnering with HR to shape and deliver initiatives that enhance employee engagement, team effectiveness, culture, and talent development across the function.
While the role has no direct reports, it requires exceptional stakeholder management, influence, and project leadership to deliver cross-functional outcomes that align with our strategic priorities. The ideal candidate is a strong communicator, proactive organiser, and data-driven problem solver capable of navigating complex team dynamics and priorities.
Key Responsibilities:
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Conduct customer intelligence activities, including data collection, analysis, and reporting on customer behaviors and satisfaction drivers.
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Manage voice-of-customer (VoC) research programs, surveys, feedback loops, and digital experience analytics.
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Create dashboards and reports that highlight key CX performance indicators, trends, and improvement opportunities.
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Collaborate with cross-functional stakeholders (Operations, Digital, Planning, and CX Design) to translate insights into practical enhancements.
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Support persona creation, segmentation, and journey analytics to optimize experiences across all customer interactions.
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Contribute to innovation projects by validating hypotheses with customer data and research findings
Behavioral Competencies
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Data-Driven Mindset - Makes decisions grounded in customer insights and measurable outcomes.
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Customer Obsession - Advocates for customer needs and expectations across the business.
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Collaboration & Influence - Works effectively with multiple teams to align on priorities and actions.
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Analytical Thinking - Applies structured problem-solving, storytelling with data, and attention to detail
Requirements
Qualifications:
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Bachelor's degree in Business, Analytics, Marketing, or a related discipline
Experience:
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2+ years in customer analytics, CX research, or customer insights (GCC market preferred)