Specialist, Digital Content & Campaigns

Description:

General Function
Under general direction, this position supports the execution, and optimization of paid media campaigns, while also driving creative content development and digital storytelling across multiple platforms. The role advances NCTA’s advocacy and communications objectives through performance-driven campaigns, compelling content, and innovative engagement strategies that effectively reach and resonate with key audiences.

Essential Functions:

• Supports the execution and optimization of paid media campaigns— primarily social and Google search — including drafting ad copy, assisting with creative development, executing campaigns in-platform, managing budgets, and tracking/reporting on performance.
• Tracks, analyzes, and presents performance metrics across web, email, and paid campaigns using tools like Google Analytics 4, social platforms, and email platforms to surface insights, optimize content, and inform future strategy.
• Supports basic Search Engine Optimization (SEO)and Answer Engine Optimization (AEO) efforts by helping ensure web content is structured and to maximize visibility in search and emerging answer engines.
• Supports the development and production of short-form, social-first video content — including ideation, scripting, minor editing, and coordination with internal stakeholders.
• Writes, edits, and delivers compelling digital copy for websites, email, social media, and marketing collateral. Ensures all content resonates with target audiences and aligns with brand voice and tone.
• Collaborates on creative concepts for webpages, videos, and social content that distill complex policy issues into clear and engaging narratives for target audiences.
• Stay current on digital trends, tools, and emerging platforms, proactively identifying opportunities to enhance campaign effectiveness and audience engagement.
• Performs other duties as assigned.

Requirements:

Background/Skills/Abilities Preferred

• Bachelor’s degree in communications, marketing, advertising, public relations, or a related field, or equivalent work experience.
• Minimum of 5 years in digital communications, marketing, or related fields; agency or multi-client experience preferred.
• Exceptional writing and editing skills, with the ability to tailor messaging across diverse platforms and audiences.
• Proven experience managing or supporting paid digital campaigns—ideally across social media and Google Search—including content development, in-platform setup, and performance measurement.
• Proficiency with digital tools and platforms such as Google Analytics 4, Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, WordPress, Hotjar, and email platforms (e.g., Mailchimp).
• Able to work well within a highly collaborative team environment.
• Demonstrated ability or strong interest in producing short-form video content, including scripting, coordinating visual assets, and performing basic editing for social platforms.
• Familiarity with managing and growing organizational social media presences, with a strong curiosity about platform trends and audience engagement strategies.
• Innovative thinker who can translate complex ideas and policy concepts into compelling written and visual narratives.
• High attention to detail, strong interpersonal skills, and a collaborative working style.