Specialist, Digital & Social Media (IDC)

Department: Marketing & Publicity

Location: Santa Monica, CA, US, 90404

Summary of Position

The Digital Specialist role requires a talented individual with exceptional leadership, communication and interpersonal skills, an attention to detail, a proactive nature, a “can do” attitude, the ability to multi-task and prioritize multiple projects, and thrives in a dynamic, creative and challenging environment.

Responsibilities

Digital Strategy – Develop and execute digital marketing strategies for all Latin America to guide the sub-distributors and communicate idea shares that create synergy throughout the region.
Digital Material Launches – Coordinate the localization and approval of key marketing materials (trailers, posters) and digital assets with Lionsgate International marketing team, labs and local partners for digital debuts for all our theatrical releases and work with LATAM sub-distributors to secure debut partners for each online debut.
Research & Data – Analyze key campaign performance metrics/data and submit reports and infographics that share significant findings, insights and strategic takeaways internally and with LATAM sub-distributors to optimize campaigns in real time and give guidance for future releases while also sharing relevant trends in the Film & Entertainment Industry.
Digital Asset Management – Manage digital campaign assets in Box/OneClear to ensure they are accessible to Latin America (files supplied by producers and localized files).
Strategy & Highlight Marketing Decks: Support the creation of LATAM Marketing Strategy Decks, Campaign Highlight Presentations and collect visuals of LATAM marketing campaigns from sub-distributors including digital initiatives, promotional partnerships, influencer activations, and exhibitor & media posts.

Qualifications and Skills

5+ years of experience in digital marketing, with significant experience managing international or global campaigns, preferably in entertainment or media
Proven leadership in developing and executing large-scale digital and social campaigns for high-profile brands or releases
Deep knowledge of social media platforms, paid digital media ecosystems, influencer marketing, and emerging digital trends
Data-driven mindset and solutions-oriented leadership style with solid communication and presentation skills
Comfortable balancing big-picture strategy with hands-on execution
Strong understanding of major social media platforms and analytics tools
Must be a pro-active, self-starter with initiative who is able to work independently and can take ownership of projects from start to finish while also working well in a team environment
Ability to multi-task in a fast-paced environment and feels comfortable working on multiple projects with tight deadlines in high pressure situations
Strong work-ethic, organized and detailed oriented
Proficiency in Microsoft Word, Excel, PowerPoint, Google Slides
A plus if candidate has graphic skills with proficiency in Photoshop & InDesign
Spanish fluency preferred

About Lionsgate

Lionsgate (NYSE: LION) is one of the world’s leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio’s bold and entrepreneurial culture.

Business Unit Overview

Motion Picture Group
Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster’s Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins.

Our Benefits

Full Coverage – Medical, Vision, and Dental
Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
401(k) company matching

Compensation

$70,000 - $75,000

EEO Statement

Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

Similar jobs