Specialist, Influencer, Creator & Entertainment Marketing

The Specialist, Influencer, Creator & Entertainment Marketing will support influencer-first, creator-driven programs that support brand relevance, engagement, and cultural momentum. This role specializes and supports end-to-end influencer and creator partnerships and collaborates closely with brand, agencies, and cross-functional partners, to deliver relevant, impactful campaigns that align with business objectives and resonate with consumers.

Key Responsibilities

• Support day-to-day relationships with influencers and creators, assisting with discovery, onboarding, brief distribution, content coordination, approvals, and execution

• Research and help maintain a pipeline of brand-fit, brand-safe influencers and creators aligned to campaign objectives

• Assist with gathering rate information, organizing deliverables, and supporting negotiations for usage rights and partnership terms

• Help draft creative briefs and provide feedback to creators to ensure content aligns with brand guidelines and platform best practices

• Coordinate content reviews and revisions; support live monitoring to ensure accuracy, FTC compliance, and proper calls-to-action

• Track deliverables and maintain campaign trackers; assist with performance reporting, insights gathering, and KPI measurement

• Partner cross-functionally with brand, social, media, legal, finance, and agency teams to support contracts, compliance documentation, invoicing, and payment processing

• Support collaboration with PR and communications teams to align influencer content with broader brand messaging

• Assist with budget tracking and invoice management for influencer programs and agency scopes

• Monitor influencer, creator, entertainment, and social platform trends; proactively share relevant insights with the team

Bachelor’s degree in Communications, Marketing, Journalism, English, or related field (or equivalent experience)

• 1–2 years of relevant experience in influencer marketing, social media, digital marketing, communications, or related fields (internships included)

• Familiarity with key influencer and creator platforms and technologies (e.g., creator discovery tools, social analytics platforms, content management systems)

• Proficiency in reporting and analysis, with the ability to compile campaign results, track KPIs, and translate data into clear insights

• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously

• Clear written and verbal communication skills

• Detail-oriented with a strong focus on accuracy and follow-through

• Collaborative mindset with the ability to work effectively across cross-functional teams