Sponsorship Director

Be the change. Join the world’s most visionary developer.

Red Sea Global (RSG) is showing that there is a better way to positively shape the places we live, work and travel.

We are purpose-driven and committed to people and planet. Our transformative programs are a driving force to achieving Vision 2030, as well as leading the world towards regenerative tourism.

Join RSG and be part of the positive change for Saudi Arabia and the world.

Job Purpose

• The Sponsorship Director will be responsible for building and leading a world-class sponsorship function that maximizes the commercial and brand value of Red Sea Global’s destinations.
• This role will design and deliver both inbound and outbound sponsorship strategies, secure high-value partnerships across priority sectors, and ensure the effective delivery and activation of sponsorship rights.
• By combining commercial acumen with relationship excellence, the Director will drive revenue growth, foster long-term partnerships, and position The Red Sea and AMAALA as leading global platforms for luxury, lifestyle, and sustainability-focused sponsorships.

Job Responsibilities

Strategy & Planning:

• Develop and implement an integrated Sponsorship Strategy aligned with RSG’s marketing objectives and annual destination events calendar.
• Map and prioritize sponsorship prospects across key sectors including luxury, travel, finance, lifestyle, technology, and sustainability.
• Define, package, and value sponsorship assets to maximize attractiveness and market relevance.

Acquisition & Revenue Generation

• Lead end-to-end sponsorship sales from prospecting, pitching, and negotiation through to closing deals.
• Achieve annual sponsorship revenue targets and contribute to broader business growth.
• Design innovative sponsorship models that balance financial return with brand equity.

Management & Activation

• Manage and nurture long-term sponsor relationships, ensuring full delivery of contractual rights.
• Oversee sponsor integration across destination events, ensuring optimal visibility, alignment, and guest experience.
• Lead the design and execution of creative, high-impact sponsorship activations across physical, digital, and experiential platforms.

Evaluation & Governance

• Track, measure, and report sponsorship performance against KPIs, including ROI and media value.
• Evaluate and refine sponsorship strategies based on data-driven insights and partner feedback.
• Ensure compliance, transparency, and governance in all sponsorship agreements and activations.
• Discovery & Asset Development with the objective to define, package, and value all sponsorship assets and opportunities.

Managerial Responsibilities:

• Contribute to divisional strategy and business plans in alignment with RSG’s vision and mission.
• Develop departmental objectives, KPIs, and operational plans, ensuring successful implementation.
• Prepare and manage the department’s annual budget, aligning resources with business priorities.
• Establish and enforce departmental policies, procedures, and governance frameworks.
• Recruit, mentor, and inspire a high-performing team with expertise in sponsorship sales, partnerships, and activations.
• Manage relationships with internal and external stakeholders to ensure objectives are met
• effectively.

Job Requirements:

Academic Qualifications:

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• MBA or equivalent advanced degree preferred.

Years of Experience:

• 12+ years’ experience in sponsorship, partnerships, or commercial leadership, ideally in luxury, hospitality, tourism, sports, or large-scale events.

Other Requirements:

• Proven track record of securing multi-million-dollar sponsorships and managing global partnerships.
• Demonstrated success in building sponsorship strategies and delivering measurable ROI.

Technical Competencies:

• Strong commercial acumen with exceptional negotiation and deal-structuring capabilities = Advanced
• Extensive network across luxury, travel, lifestyle, and corporate sectors = Advanced
• Ability to balance strategic vision with hands-on execution = Advanced
• Excellent communication, stakeholder management, and presentation skills = Advanced
• Innovative thinker with the ability to create compelling sponsorship propositions = Advanced

Disclaimer:

This job description outlines the core responsibilities of the role but is not exhaustive. Additional tasks related to the broader department may be assigned as required. This document does not represent an employment contract.