Sr. Advertising Specialist | Performance Marketing

Job Title: Sr. Advertising Specialist (Amazon Marketing) | Performance Marketing

Location: Lower Parel, Mumbai - On-site

Experience:6 – 8 years

Industry:Textile / Home Furnishing

Category: E-commerce – Bed Linen

About the Company:We are a premium textile brand based in India, specializing in high-quality bed linens. We sell our branded products across multiple continents through e-commerce platforms like Amazon, Google Shopping, and other digital channels. We are expanding rapidly and looking for an experienced Advertising Specialist to scale our brand through effective digital advertising strategies.

Key Responsibilities: End-to-End Ad Campaign Management:

• Plan, execute, and optimize advertising campaigns on Amazon Ads (SP, SB, SD) to drive ROAS and brand visibility. Increase SOV organically (long-term) and inorganically (short-term) with help of on platform SEO activities
• Market Focus: Strategize & manage campaigns for multiple countries (e.g., US, UK, EU, MENA) tailoring creatives and targeting based on regional trends and competition
• Keyword & Audience Targeting: Conduct keyword research using multiple tools like Amazon Pi, Helium 10 and Amazon Brand Analytics. Build campaigns focused on both branded, competition and non-branded search terms
• Budget & Performance Monitoring: Manage daily budgets, track AdSpend, ACoS, TACoS, CTR, CVR, BS, PS and ROAS; take timely corrective actions to meet performance KPIs
• Reporting & Insights: Provide weekly and monthly performance reports with actionable insights. Communicate learnings to internal stakeholders for product and pricing alignment
• Cross-Channel Coordination: Collaborate with SEO, content, design, and marketplace teams to align ad messaging, landing pages, and inventory with campaign goals
• Competitor & Market Analysis: Stay on top of industry trends, competitor performance, and platform updates to identify opportunities for improvement and innovation
• Follow-up: Co-ordinate with agencies forstrategy execution and attain brand goals.

Required Skills and Experience:

• Minimum 5 years of hands-on experience in managing performance marketing,preferably in textile/home furnishing or lifestyle brands.
• Proven expertise in Amazon Ads, Flipkart Ad (Seller Central or Vendor Central)
• Strong command of advertising KPIs such as ACoS, ROAS, CVR, and CPC
• Working knowledge of tools like Helium 10, Brand Analytics, & Excel– Intermediate level for reporting, research & analysis
• Strong analytical mindset with attention to detail
• Excellent communication and cross-functional collaboration skills

What you will learn?

• Opportunity to work with a fast-growing premium home-bedding brand in global markets
• Exposure to international performance marketing & cutting-edge e-commerce strategies
• A data-driven, collaborative, and growth-oriented work environment
• Competitive compensation, Opportunities for professional growth & skill development

Interested candidates can share their CV on recruitement@divyatex.com or share your cv on whatsapp +91 9137307424.

Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,300,000.00 per year

Work Location: In person