Sr. Associate Brand Manager - Women's Health

Description Overview

We are currently looking for a Senior Associate Brand Manager with CPG industry experience to join our Perrigo Marketing Team, based in either Morristown, NJ or Grand Rapids, MI with a hybrid working schedule.

Scope of the Role

Responsible for supporting the Associate Director Brand Management on the following brand initiatives:

• Brand Performance & Competitive Surveillance & Reporting: Lead weekly & monthly performance reporting based on consumption, media, brand health and CRM data. Continuously monitor and track category and brand performance to inform strategy and/or tactical pivots needed. Partner with Insights & Analytics to leverage marketing mix data and optimize resources to drive brand penetration. Own consumption forecast and analyze performance on weekly & monthly basis.
• Social & Digital Media Planning: Work directly with retained agency partners to ensure robust social and digital planning is in place across social channels. Focus on ways to build first party data, learning and awareness.
• Social & Digital Media Performance Management: Report on program/campaign results, with a continuous eye toward plan, process, and KPI optimization considering ongoing organizational needs.
• Influencer Marketing: Execute end to end influencer marketing activation including brief development, coordinating with agency partner, vetting creators and content, coordinating Medical/Legal/Regulatory [MLR] review, and analyzing performance & optimize content marketing strategy.
• SEO: Partner with Digital team to monitor performance. Serve as marketing point for article development and further enhancements needed to the site to support SEO.
• CRM: Partner with Digital team to determine use cases and test & learn plans to accelerate consumer conversion across the Opill marketing funnel.
• Serve as brand liaison to Customer Care and mine for insights into the Opill consumer journey.
• Shopper Marketing: Partner with Commercial Strategy group to commercialize and execute in-store and online shopper strategy to support customer specific business objectives and merchandising plans.
• New Product Development: Own new product forecasting and demand planning.
• Project Management: Lead cross functional team to ensure team stays on track to successfully deliver new products, product renovations, and any other project needs. Support organizational needs for cross-functional meetings and brand PR events.
• Artwork/Graphics: Work in coordination with creative services and art department to influence packaging graphics and/or advertising creative. Partner with Legal and Regulatory to ensure in-market risk is minimized. Maintain repository of all graphics for sales reviews, agency support, etc.
• Claims & IP: Manage MLR, lead trademark activities, leverage insights to assess claims opportunities across different consumer journeys.

Other day-to-day responsibilities include: Stage Gate deliverables, meeting management, project management, file maintenance, sales samples coordination, budget management, art conversions and ad hoc analyses and performance reporting.

Experience Required

• Typically these skills are obtained with a Bachelor’s degree in Business, Marketing or a related field; Master’s degree/MBA preferred, along with 6+ years of experience.
• 2-4 years of experience in CPG Brand Management, Shopper Marketing, or Retail Marketing is a plus.
• Requires demonstrated ability to support established business plan, possess marketing creativity, verbal and written communication skills, and excellent project and time management skills.
• Requires the ability to influence internal teams without authority.
• Comfort with ambiguity and uncertainty, ability to navigate unfamiliar situations and can handle organizational pivots.
• Strong analytical acumen and critical thinking skills complemented by marketing intuition to confidently act and make recommendations.
• Computer literacy and advanced skills in the use of MS Excel, Power Point, and Word are required.
• Requires self-motivation, marketing creativity, detail orientation, and commitment to deadlines. Drives for results based on the strategy with minimal supervisor oversight.
• Up to 20% travel may be required.