Sr. Creative Writer (3–5 yrs | B2B)

About Our Client:
Our client is a global leader in workplace behavior change, empowering businesses to cultivate skills and habits that drive safety, health, and productivity since 1992.

What We're Looking For:

We are seeking a skilled and creative Senior Content Writer with 3 to 5 years of proven experience in professional writing, content development, and SEO-driven storytelling. The ideal candidate will have a strong command of English, excellent research abilities, and a deep understanding of how to craft engaging and high-performing content across digital platforms including blogs, websites, email campaigns, and whitepapers.

This role requires someone who can produce well-structured, original, and strategic content that aligns with brand goals and drives audience engagement.

Whats Required:

Writing & Editing Expertise:

• 3 to 5 years of experience in content writing for digital marketing, B2B, or corporate audiences.
• Proven ability to write high-quality, SEO-optimized, and reader-focused content.
• Strong editing and proofreading skills with attention to tone, grammar, and clarity.
• Experience writing for multiple formats blogs, web copy, email sequences, landing pages, and long-form articles.

Content Research & SEO:

• Ability to conduct topic and keyword research using SEO tools.
• Understanding of on-page SEO, keyword placement, and content structure best practices.
• Skilled in converting complex topics into clear, accessible, and engaging narratives.

Content Marketing Knowledge:

• Familiarity with marketing funnels and content types for awareness, consideration, and decision stages.
• Experience collaborating with marketing and design teams to support campaign goals.
• Knowledge of analytics tools and the ability to interpret content performance data to refine future strategies.

AI & Content Tools:

• Experience using AI tools (e.g., ChatGPT, Jasper, Grammarly, SurferSEO) to enhance productivity and quality.
• Strong understanding of maintaining originality and brand tone while using AI-assisted workflows.

Responsibilities:

• Write, edit, and proofread high-quality content for blogs, landing pages, newsletters, and marketing campaigns.
• Collaborate with content lead and SEO lead to ensure content aligns with keyword goals and brand objectives.
• Maintain consistency in tone, style, and messaging across all content assets.
• Conduct in-depth research on industry-related topics to produce authoritative and relevant content.
• Contribute to editorial calendars, ensuring timely content delivery.
• Optimize existing content based on SEO performance data and audience insights.
• Work with the marketing team to develop content ideas that drive engagement and conversions.
• Stay up to date with trends in content marketing, SEO, and digital communication.

Preferred Skills:

• Excellent command of written English (UK).
• Strong storytelling and creative writing skills.
• Proficiency with tools like Google Docs, Grammarly, SurferSEO, Ahref or SEMrush.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Other Details:

Work Mode: Onsite, Karachi

Experience: 3-5 years

Days: Monday to Friday

Timing: 9AM-6PM

Benefits:

• Annual performance-based increments and bonuses
• Health insurance
• Life Insurance, and more

Job Type: Full-time

Work Location: In person