Sr. Digital Marketing Manager, MSP/B2B

Overview

We are seeking a highly analytical, results-driven Digital Marketing Manager with deep, hands-on expertise in HubSpot Marketing Hub and its integration with Salesforce CRM. This role is a critical intersection of strategy, execution, and technology. You are responsible for designing, deploying, and optimizing multi-channel B2B digital campaigns that drive awareness, generate leads, and ultimately accelerate the sales pipeline for our Managed Service Provider (MSP) channel. The ideal candidate is a MarTech powerhouse who excels in data-driven decision-making and operational excellence within a fast-paced environment.

Key Responsibilities:

HubSpot & MarTech Operations (The Expert)

• Platform Ownership: Serve as the primary administrator and expert for HubSpot Marketing Hub, maximizing its utilization across all marketing functions.
  
• Salesforce Integration: Own the end-to-end integration and data synchronization between HubSpot and Salesforce, ensuring data integrity, accurate lead routing, and reliable marketing attribution reporting.
  
• Database Management: Utilize HubSpot to build, segment, and maintain clean and targeted contact lists for marketing campaigns, maintaining compliance with data privacy regulations (e.g., GDPR, CCPA).
  
• Lead Management: Design and manage the lead scoring models and automated lead qualification workflows within HubSpot to effectively transition MQLs to the Sales team in Salesforce.

Digital Campaign Strategy & Execution (The Executor)

• Campaign Management: Plan, execute, and manage multi-channel digital marketing campaigns end-to-end, including:
  
Email Marketing & Nurturing: Create and optimize complex, personalized lead nurturing workflows and email drip campaigns designed to move prospects down the B2B sales funnel.

• Paid Search: Leverage the expertise of internal teams to launch and track paid advertising campaigns (e.g., Google Ads) through HubSpot.
  
  Social Media Campaigns: Leverage the expertise of internal teams to execute and track paid and organic social media marketing efforts, with a focus on platforms such as LinkedIn and Reddit.
  
  Content Personalization: Collaborate with thought leaders to develop personalized content that will be delivered across email, website pages, and landing pages based on buyer persona and journey stage.
  
• Conversion Optimization: Design, build, and A/B test high-converting landing pages, forms, and CTAs (Calls-to-Action) within HubSpot.

Performance Analysis & Reporting (The Analyst)

• Data-Driven Decision Making: Continuously monitor, analyze, and report on the performance of all digital campaigns and marketing channels (social, email, paid search, etc.).
  
• Attribution & ROI: Track and report on key B2B metrics, including MQLs, SQLs, CPL (Cost Per Lead), and Marketing ROI, using integrated data from HubSpot and Salesforce.
  
• Optimization: Provide actionable insights and recommendations to the marketing and sales leadership to optimize budget allocation and improve overall campaign effectiveness.

Cross-Functional Collaboration

Partner closely with Sales to align on lead management, scoring, and follow-up processes.

Collaborate with Product Marketing on positioning and messaging for campaigns.

• Coordinate with internal marketing teams for campaign support as needed.

Required Skills and Qualifications:

8+ years of experience in B2B digital marketing

HubSpot Expertise: Deep, demonstrated expertise and high proficiency with HubSpot Marketing Hub (preferably certified as an Administrator or a high-level user).

Salesforce Proficiency: Proven experience working with and managing the integration of HubSpot with Salesforce CRM, understanding data flow, field mapping, and reporting on cross-platform data.

Technical Skills: Expert knowledge in digital marketing channels, including Paid Search (Google Ads), B2B Social Media Marketing (LinkedIn Ads), SEO fundamentals, and email deliverability.

Analytical Mindset: Exceptional analytical skills, with the ability to translate complex data into clear, actionable marketing strategies and business outcomes.

Communication: Excellent written and verbal communication skills, with the ability to present findings and strategies to cross-functional teams (Sales, Product, Leadership).

• Education: Bachelor's degree in Marketing, Business, or a related field.

Bonus Qualifications (A Plus):

HubSpot and Salesforce certifications (e.g., HubSpot Certified Admin, Salesforce Administrator).

Experience with Account-Based Marketing (ABM) strategies.

Familiarity with HTML/CSS for minor email or landing page adjustments.

Experience developing B2B paid search and social media campaign strategy.

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• Experience marketing to the Managed Service Provider (MSP) ecosystem.

Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! The base pay range for this position is $115,000 - $130,000, but may vary depending on job-related knowledge, skills, experience and location.