Sr. Director, Marketing

Who We Are: Schwazze (SHHwahZZ) is a purpose-driven, vertically integrated cannabis operator. We are building a leading seed-to-sale company with best-in-class dispensaries and exceptional cultivation capabilities. Driven by a high-performance culture, we combine customer focus and data-driven insights to unlock the plant’s full potential and improve the human condition.

At Schwazze, you are not just an employee—you are part of a purpose-centered, performance-driven team where your contributions matter, your growth is supported, and your potential is limitless. We lead with integrity, connection, engagement, excellence, and empowerment, fostering a culture where people thrive, communities flourish, and the industry moves forward. These values define our commitment to creating a supportive, positive workplace while delivering exceptional customer experiences.

For more information, please visit our website: www.schwazze.com

Job Title: Sr. Director, Marketing (Retail Growth & Brand Strategy)

Salary Range: $145,000 - $165,000

Type: Full-Time, Exempt

Location: Denver, Colorado

Position Objective

The Sr. Director, Marketing is responsible for leading Schwazze’s retail-focused marketing strategy and execution, partnering closely with the EVP of Retail and cross-functional leadership to drive customer acquisition, brand relevance, and revenue growth across the company’s retail banners.

This role serves as the strategic bridge between retail operations and marketing execution, ensuring that promotional programs, brand initiatives, digital engagement, and in-store marketing efforts work together to drive measurable business performance.

The Sr. Director will lead a team of Marketing Managers responsible for banner marketing, campaign execution, and retail brand stewardship while collaborating with internal partners across Digital, Merchandising, Retail Operations, Analytics, and Promotions to deliver disciplined, high-impact marketing programs. Success in this role requires a merchant-minded marketing leader who understands the realities of multi-unit retail operations and can translate brand strategy into actionable programs that drive store traffic, conversion, and customer loyalty.

As Schwazze continues to grow, this leader will also help shape the evolution of our marketing capabilities, including customer acquisition strategy, digital marketing performance, and scalable campaign infrastructure.

Why This Role Matters

Retail is the heartbeat of Schwazze’s business. The Sr. Director, Marketing ensures our marketing strategy directly supports retail performance by aligning brand storytelling, promotional execution, and digital engagement with store-level realities. This role strengthens the connection between marketing and operations while building the systems and capabilities required to support a growing multi-banner retail organization.

Essential Functions

Retail Marketing Strategy & Commercial Alignment (30%)

• Partner closely with the EVP of Retail to align marketing strategy with store performance goals, promotional priorities, and customer engagement initiatives.
• Translate retail and merchandising objectives into coordinated marketing campaigns that drive traffic, basket size, and conversion.
• Lead the development of annual and quarterly marketing roadmaps supporting retail growth, customer engagement, and brand visibility.
• Support new store openings, market expansion, and banner growth with integrated launch and awareness strategies.
• Ensure marketing initiatives align with inventory priorities, vendor partnerships, and merchandising strategies.
• Serve as a strategic marketing advisor to retail leadership, helping connect marketing activity to revenue and store-level performance.
• Develop scalable local store marketing programs that enable individual dispensaries to drive traffic through community engagement, geo-targeted campaigns, and local partnerships.

Brand Leadership & Campaign Strategy (20%)

• Provide strategic direction and oversight for brand marketing across Schwazze’s retail banners.
• Establish consistent creative frameworks, seasonal campaign themes, and brand storytelling across stores and channels.
• Ensure marketing campaigns reflect each banner’s identity while maintaining enterprise brand coherence.
• Partner with creative and design teams to translate brand strategy into clear execution standards.
• Monitor industry trends, cultural signals, and competitor activity to inform brand evolution.

Customer Acquisition, Digital & Growth Marketing (20%)

• Partner with Digital Marketing leadership to optimize customer acquisition strategies across paid media, digital channels, and CRM programs.
• Support the development of integrated omnichannel campaigns across email, SMS, digital platforms, and in-store experiences.
• Identify opportunities to expand digital marketing capabilities including performance marketing, audience segmentation, and targeted acquisition programs.
• Collaborate with analytics and digital teams to improve marketing ROI and campaign effectiveness.
• Ensure alignment between digital storefront merchandising and physical retail priorities.

Promotional & Retail Activation Strategy (15%)

• Serve as the marketing partner to Promotional Planning, ensuring promotional calendars and campaigns are brand-aligned and operationally executable.
• Work closely with Retail Operations and Merchandising to ensure promotions are communicated clearly and executed consistently across stores.
• Support vendor marketing initiatives and supplier partnerships that enhance retail campaigns.
• Help coordinate experiential marketing programs, community activations, and brand events that strengthen customer engagement.

Marketing Team Leadership & Organizational Development (10%)

• Lead and mentor a team of Marketing Managers responsible for banner marketing and campaign execution.
• Establish clear priorities, performance expectations, and development opportunities for the marketing team.
• Promote strong cross-functional collaboration between marketing, retail operations, merchandising, and digital teams.
• Build scalable marketing systems, processes, and workflows that support growth and operational discipline.

Performance Analytics & Marketing Operations (5%)

• Define marketing success metrics tied to traffic, conversion, digital engagement, and campaign ROI.
• Partner with analytics teams to review campaign performance and translate insights into actionable improvements.
• Establish structured reporting and review cadences for marketing initiatives.
• Ensure disciplined budget management and responsible allocation of marketing investment.

Operating Style & Expectations

• Operates with a retail-first mindset, aligning marketing strategy with operational realities.
• Combines strategic leadership with practical execution discipline.
• Comfortable navigating ambiguity and building structure within a growth-stage organization.
• Demonstrates strong cross-functional leadership and partnership.
• Leads with accountability, clarity, and a bias toward action.
• Builds scalable systems while maintaining agility and responsiveness.

Education and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of progressive marketing experience with at least 4–6 years in a senior leadership role.
• Demonstrated success leading retail marketing programs in multi-unit environments.
• Experience managing integrated marketing teams and cross-functional stakeholders.
• Strong understanding of retail promotions, brand marketing, and customer engagement strategy.
• Experience leading multi-channel marketing campaigns including digital and in-store initiatives.
• Strong analytical capabilities with experience translating marketing performance data into strategic insights.
• Experience in cannabis, retail, consumer packaged goods, hospitality, or other regulated industries preferred.

A Plus, but Not Required

• MBA or advanced business degree.
• Experience leading digital acquisition and performance marketing strategies.
• Experience supporting multi-brand or multi-banner retail environments.
• Experience working within high-growth or private equity-backed organizations.

Working Conditions (Schedule, Environment, Travel)

• Hybrid schedule with a combination of on-site and remote work.
• Regular presence in stores to understand customer experience and retail execution.
• Schedule may vary based on business needs, including evenings, weekends, and holidays.
• Ability to obtain and maintain an active Marijuana Enforcement Division (MED) badge in the state of Colorado.

Benefits

• Medical/Dental/Vision Insurance
• Pet Insurance
• EAP Programs
• Paid Time Off
• Paid Parental Leave
• Employee Discount at all Schwazze Retail locations

Schwazze is committed to fairness and equality of opportunity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

To be considered for this position your application must be submitted by May 11, 2026. If after said date the position is not filled, applications will be accepted until the position is filled.