Sr Google Ads Specialist(SA360)

Role description

Role Overview

The Senior Google Ads Specialist will be responsible for endtoend management and optimization of paid search campaigns with a strong focus on leveraging SA360 Google Ads for campaign planning execution reporting and automation The ideal candidate will have deep expertise in SEM a proven track record of driving ROI and handson experience with SA360 and Google Ads platforms

Key Responsibilities

• Create manage and optimize PPC campaigns across Google Ads and other search platforms using SA360
• Conduct indepth keyword research and competitive analysis to identify highvalue audiences
• Continuously monitor campaign performance analyze data and implement datadriven optimizations to maximize ROI
• Develop and AB test ad copy landing pages and targeting strategies leveraging AIpowered creative optimization tools
• Generate comprehensive reports highlighting key metrics performance trends and actionable insights for leadership
• Own endtoend campaign management including bid strategy creative development trafficking and ongoing optimization
• Collaborate closely with account management and marketing teams to ensure seamless integration of paid advertising with broader initiatives
• Stay uptodate on the latest trends and best practices in SEM paid advertising and AI

Skills and Experience

• 8-12 years of experience in Search Engine Marketing SEM
• Advanced proficiency in Google Ads and SA360 with a strong track record of managing and optimizing PPC campaigns
• Experience with campaign planning execution optimization and reporting
• Analytical skills with expertise in data visualization and transforming complex data into actionable insights
• Strong communication skills for articulating campaign performance and recommendations to stakeholders
• Collaborative team player who thrives in a fastpaced environment

Skills

Mandatory Skills : SA360 and Google ADS

About LTIMindtree
LTIMindtree is a global technology consulting and digital solutions company that enables enterprises across industries to reimagine business models, accelerate innovation, and maximize growth by harnessing digital technologies. As a digital transformation partner to more than 700 clients, LTIMindtree brings extensive domain and technology expertise to help drive superior competitive differentiation, customer experiences, and business outcomes in a converging world. Powered by 83,000+ talented and entrepreneurial professionals across more than 40 countries, LTIMindtree — a Larsen & Toubro Group company — solves the most complex business challenges and delivers transformation at scale. For more information, please visit https://www.ltimindtree.com/. Please also note that neither LTIMindtree nor any of its authorized recruitment agencies/partners charge any candidate registration fee or any other fees from talent (candidates) towards appearing for an interview or securing employment/internship. Candidates shall be solely responsible for verifying the credentials of any agency/consultant that claims to be working with LTIMindtree for recruitment. Please note that anyone who relies on the representations made by fraudulent employment agencies does so at their own risk, and LTIMindtree disclaims any liability in case of loss or damage suffered as a consequence of the same. Recruitment Fraud Alert - https://www.ltimindtree.com/recruitment-fraud-alert/