Sr Manager, Earned Media

Leadership

• Lead a team of internal and external experts in PR, influencers, partnerships, website, and integrated marketing communications
• Direct and develop talent across creative, communications, and earned media disciplines
• Manage the integrated marketing communications team, ensuring alignment across creative development, messaging, and channel execution

Strategic Collaboration

• Influence and educate cross-functional stakeholders on earned and integrated investment strategies
• Work closely with brand, sales, marketing communications, and insights to ensure cohesive messaging and creative alignment
• Combine brand insights with sales priorities to create PR, influencer, partnership, website, and messaging strategies
• Partner with agencies to define earned and integrated KPIs and measurement approaches
• Ensure creative and communications strategies ladder up to brand objectives and business goals

Annual Planning

• Serve as the point of contact for PR, influencers, partnerships, branded website, and integrated marketing communications across all brands
• Recommend A&C investments within earned to achieve KPI‑forecasted results
• Present planning milestones and gain approval from key leadership stakeholders

Channel & Communications Strategy Management

• In partnership with external agencies, own the development of earned channel strategies across all brands
• Lead creative and communications strategy development, ensuring consistency across earned, owned, and integrated channels
• Apply knowledge and expertise of earned and integrated channels to source opportunistic activations for brands

• Set measurement goals for owned channels and campaign messaging

• Translate data into actionable insights, identifying opportunities and risks
• Educate and communicate impact of earned and integrated programs to the broader organization
• Continuously monitor and analyze programs, improving understanding of our audience and identifying opportunities to increase impact

Testing Strategy

• Lead process for creative optimizations & testing strategies, including A/B testing at the channel and communications level
• Lead process for audience optimizations & testing strategies
• Lead process for new channel and new communications testing

Work Location: This position will work a hybrid schedule 3 days per week in Lakeville, MN

• BA required. Marketing, Communications, or Journalism preferred.

• 5–7 years marketing, content marketing, PR, and/or integrated marketing communications experience
• 2–4 years leading teams; experience leading people leaders is a plus
• Digital experience on agency or client side required
• Strong understanding of creative strategy, messaging frameworks, and integrated communications planning
• Excellent written, communication, and presentation skills
• Experience in multiple owned channels including website, PR, partnerships, social media, and integrated communications
• Ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
• Excellent written, communication, and presentation skills

The budget for the position is up to $140k base with 20% short term incentive bonus.