Sr. Manager Growth (Marketing & E-Commerce)

Key Responsibilities Growth Strategy

• Develop and execute e-commerce growth strategies
• Drive revenue, traffic, and conversion targets
• Plan and implement customer acquisition and retention initiatives

Performance Marketing

• Manage Meta Ads (Facebook & Instagram) and Google Ads campaigns
• Optimize campaigns for ROAS, CPA, and CTR
• Plan and manage marketing budgets with a strong ROI focus

E-Commerce Management

• Manage platforms such as Shopify, WooCommerce, and Daraz
• Optimize product listings, pricing, and promotions
• Coordinate with supply chain for inventory planning

Analytics & Reporting

• Analyze performance using tools like Google Analytics and Meta Business Suite
• Prepare weekly and monthly reports
• Conduct A/B testing and improve conversion rates

Cross-Functional Collaboration

• Work closely with creative teams for campaign development
• Align with sales and operations teams
• Manage external agencies and vendors

Required Skills

• Strong expertise in Performance Marketing (Meta & Google Ads)
• Hands-on experience with e-commerce platforms
• Data analysis and reporting skills
• Conversion Rate Optimization (CRO)
• Excellent communication and stakeholder management

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 3–6 years of experience in E-commerce, Digital Marketing, or Growth roles

Preferred Experience

• Experience in D2C (Direct-to-Consumer) brands
• Background in FMCG, retail, or startups
• Hands-on campaign and budget management experience

Job Type: Full-time

Pay: From Rs350,000.00 per month

Work Location: In person