Sr. Manager, Marketing

General information

Country

United States

State

Georgia

City

Atlanta

Job ID

48706

Department

Marketing

Experience Level

MID_SENIOR_LEVEL

Employment Status

FULL_TIME

Workplace Type

Hybrid

Description & Requirements

The Sr. Manager, Marketing is focused on supporting Infor’s growth ambition and digital marketing paid media. This position reports to the Sr. Director of Global Paid Media, and is responsible for planning and executing biddable, ABM and direct paid media in assigned markets.

A Day in the Life Typically Includes:

Forecast and develop demand models for ongoing full-funnel media planning.
Develop paid media briefs, plans and strategies to deliver pipeline value in assigned markets.
Track performance and optimize campaigns to ensure delivery against target KPIs and lead conversion.
Provide performance analysis and actionable insights to inform optimization plans.
Maintain budget phasing, pacing and allocations to ensure campaigns deliver against goals.
Support MRM updates and operational system requirements related to billing with finance.
Manage agency and platform supplier performance, status and workstreams.
Provide hands-on platform setup and execution for assigned channels, campaigns and programs.
Oversee creative specification and trafficking of creative assets related to assigned campaigns.
Manage stakeholder weekly, monthly and quarterly performance updates.
Provide subject matter expertise and collaborate with other marketing teams on digital programs.
Partner with Marketing Ops to deliver on reporting requirements aligned to business needs.
Lead best practices to ensure media performance aligns with industry standards and benchmarks.
Stay current on industry trends, platform updates, and emerging technologies to drive innovation.

Basic Qualifications:

Previous experience in B2B paid media.
Previous experience developing paid media strategies that deliver measurable business outcomes.
Knowledge of Google Ads, LinkedIn Campaigns Manager, DemandBase ABX, DSPs, and video advertising platforms.
Experience with analytics tools (i.e. Google Analytics, Adobe Analytics) and reporting dashboards.
Understanding of digital marketing and paid media channels, platforms and best practices.

Preferred Qualifications:

Understanding of the B2B digital buyer journey in software and technology.
Experience working across a complex, multi-national company’s global and regional functions.

About Infor

Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn’t just solve problems. it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you’re not just building a career. you’re helping to build what’s next.

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.

For more information visit www.infor.com

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.

We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.

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