Sr. Manager Marketing - Growth

What s On Your Plate?

• Collaborate closely with Planning, Performance Marketing, CRM, and other Marketing functions to identify growth opportunities, monitor performance trends, and launch initiatives that accelerate the growth of the Quick Commerce vertical.
• Conduct deep-dive analyses to generate actionable insights for local and regional stakeholders, enabling data-driven decision-making with a strong focus on ROI and incrementality.
• Partner with Commercial teams to translate business ambitions into impactful actions from shaping brand positioning to executing tactical campaigns.
• Track industry developments and competitor strategies, extracting relevant learnings to inform Talabat s approach and reinforce our market leadership in a highly dynamic environment.
• Facilitate knowledge-sharing across countries by creating and distributing modular growth playbooks, hosting workshops, and running 1:1 sessions with key stakeholders tailored to regional market dynamics.
• Contribute to annual budgeting and forecasting cycles, supporting the definition of monthly, quarterly, and yearly growth targets and KPIs.
• Lead cross-functional projects with teams such as Partnerships, Data Science, and Product to drive platform innovation and user base expansion.
• Identify and execute cross-selling strategies to increase user engagement between the food delivery and Quick Commerce verticals, strengthening retention across the ecosystem.
• Own the growth roadmap for the Retail & Groceries vertical, focusing on user acquisition, engagement, and retention.
• Use data, insights, and competitive intelligence to uncover and prioritize untapped customer segments and market opportunities.
• Design and run experiments to validate growth hypotheses and scale successful initiatives.
• Work with Data & Analytics to develop dashboards and performance tracking tools, ensuring continuous optimization of campaigns and growth levers.
• Deeply understand customer needs, behaviors, and pain points to craft compelling positioning, messaging, and engagement strategies.