Sr. Manager, Paid Media

Sr. Manager, Paid Media | Reports to: Sr. Director, Growth | San Francisco, CA (hybrid)

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We're a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we've been on a mission to prove that comfort, design, and sustainability aren't mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we're dedicated to making the most sustainable products we can using premium natural materials - designed for life's everyday adventures.

Where we need help

We're looking for a paid media leader who can both execute and innovate—balancing customer understanding, brand storytelling and performance-driven media. You'll directly manage campaigns in-platform, optimize for efficiency and growth, and lead creative concept testing that uncovers what resonates most with our audiences. The goal: unlock profitable, full-funnel growth by combining data, creativity, and platform expertise.

What You'll Do

• Own strategy, execution, and optimization across all paid channels (Search, Social, Display, Affiliates, CTV), with a relentless focus on driving business objectives (iROAS, CAC to LTV).
• Mentor and develop a small team of in-house paid media specialists, fostering a culture of continuous learning.
• Build and manage monthly/quarterly/yearly media plans and forecasts that deliver against new customer acquisition, retention and efficiency goals.
• Run in-platform optimizations daily—across channel, bidding, targeting, placements, and creative performance.
• Lead creative concept testing to generate channel-specific insights that fuel both campaign performance and brand storytelling.
• Partner with creative teams to develop and evolve platform-native formats and narratives that connect with customers.
• Build and execute a structured test-and-learn roadmap, sharing results cross-functionally and scaling successful approaches.
• Leverage first-party data, CRM insights, and analytics to refine targeting, personalization, and measurement across channels.
• Collaborate with internal partners and agencies to strengthen reporting, audience management, and attribution (MMM).
• Stay on top of platform changes, emerging formats, and competitor activity.

Who You Are

• 7+ years of paid media experience at high-growth eCommerce or DTC brands; agency experience a plus.
• Deep, hands-on expertise managing campaigns directly in Google Ads, Meta, TikTok, Pinterest, and other key platforms.
• Skilled in creative testing with a track record of extracting actionable insights that inform performance and brand storytelling.
• Strong creative intuition and ability to translate data into clear, creative direction.
• Experienced in incrementality testing and MMM (Liftlab a plus!).
• Comfortable moving between strategy and execution—you set vision and aren't afraid to get into the weeds.
• Proven record of driving measurable growth in acquisition and iROAS while building brand connection through reach/frequency.
• Analytical, curious, and adaptable to fast-moving environments.
• Proficient with analytics tools (e.g., Amplitude).
• Bachelor's degree in Marketing, Business, Analytics, or related field.

What we offer

This position is based in San Francisco. The pay range for this role is: $142-155k. Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations. We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents.
• • Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
  • 100% Company paid OneMedical memberships available for members of certain medical plans.
  • Company HSA contribution for enrolled HSA members.
• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
• Unlimited PTO for full-time corporate roles, sick and vacation time for other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
• Employee Assistance Program and more.
• Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours daily and 40 hours weekly. It requires sitting and working at a computer for extended periods and communicating effectively with a diverse audience in person, by phone, and by computer. This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally.

Diversity

Allbirds has a culture of honesty, respect, and trust, and we are committed to providing an environment where equal employment opportunities are available to all applicants and employees without regard to their membership in any protected classification such as sex, race, color, creed, national origin, ancestry, religion, age, marital status, pregnancy (including childbirth, lactation and related medical conditions) genetic information (including characteristics and testing), military and veteran, disability (mental or physical), sexual orientation, gender identity, gender expression, or any other status protected under applicable local, state, or federal law. Allbirds is committed to Equal Employment Opportunity (EEO) in all aspects of the employer-employee relationship including, but not limited to: recruitment, hiring, training, advancement and termination.

Albirds believes in doing the right thing and is committed to enhancing our diversity and demonstrating that commitment to our employees, customers, and community. The Company promotes diversity by developing policies, programs and procedures that foster a work environment in which differences are respected and employees are treated fairly.