Sr. Marketing Communications Specialist

ABOUT US

Chery is a leading Chinese auto company. Its business scope covers the R&D, production, and sales of passenger cars, commercial vehicles, mini cars, special vehicles, powertrain systems, and other products. It has sold more than 8.75 million vehicles, providing products and services for users in more than 80 countries and regions around the world every day.

As Chery Automotive, our goal is to organize training on all necessary topics to enhance the technical and business skills of sales and service teams at dealers. This includes preparing training content and materials and contributing to the execution of the training operations.

Qualifications

• Minimum 4 years of experience in PR, social media management, or digital communication
• Previous experience working in the automotive industry or similar fast-paced sectors
• Strong product knowledge and ability to integrate product features into communication strategies
• Proven experience in managing creative agencies, influencers, and KOL collaborations
• Solid understanding of both traditional PR and new media management
• Excellent command of English; additional languages are a plus
• Strong interpersonal and communication skills; proactive, creative, and results-driven
• Experience in managing social media platforms and creating engaging content
• Proficient in MS Office and social media analytics tools

Responsibilities

• Develop and implement effective public relations (PR) strategies to strengthen brand reputation.
• Manage social media accounts across various platforms to ensure consistent brand messaging and engagement.
• Lead new media management activities by staying up-to-date with emerging trends and technologies.
• Manage content creation and distribution in collaboration with creative agencies, ensuring the production of high-quality and engaging content aligned with business objectives.
• Organize and build strong relationships for influencer collaborations to enhance brand visibility.
• Support and guide dealer social media activities; organize and monitor live streams and other interactive content.