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Sr. Marketing Manager
Remote, United States
Job Description:
Phreesia is seeking a strategic, data-driven, and hands-on Senior Marketing Manager to lead a blended marketing strategy that drives both broad demand generation and targeted account-based engagement. This role will be responsible for designing and executing high-performing digital campaigns across channels—SEO, paid media, social, and ABM—while also launching and scaling our first formal ABM program in partnership with Sales and Revenue Operations.
You will play a key role in accelerating our pipeline growth by aligning the right message, to the right account, at the right time—whether at scale or with deep personalization.
As a team leader, you will also play a key role in mentoring and developing team members to ensure their professional growth and contributions to the overall success of the Marketing team.
What You'll Do
Account-Based Marketing (ABM)
- Build and lead Phreesia’s first formal ABM program using platforms such as 6sense and LinkedIn Ads
- Partner with Sales, Revenue Ops, and Marketing to refine target account segments, buying committees, and outreach strategies
- Develop and execute multi-touch ABM campaigns that align with buyer stage and account behavior
- Monitor engagement trends across ABM accounts, share insights, and optimize campaign performance for pipeline contribution
Growth Marketing & Digital Strategy
- Own and execute full-funnel demand generation strategy across SEO, PPC, paid social, retargeting, and lead nurture
- Continuously optimize paid media spend, particularly in Google Ads and LinkedIn, using 6sense intent data and attribution tools
- Develop integrated campaigns to support product launches, field events, and sales enablement
- Partner with content, product marketing, and creative teams to build channel-specific assets and landing pages
Leadership & Performance
- Guide cross-functional teams on marketing best practices, testing frameworks, and campaign analytics
- Mentor junior team members (direct or dotted-line) and foster a performance-driven culture
- Analyze performance metrics across channels and report regularly on campaign ROI, ROAS, CPO, and pipeline impact
What You'll Bring
- Bachelors degree required
- 6sense Admin or Next-Gen Marketer certification
- 5–8+ years of experience in B2B SaaS marketing, with deep experience in growth/digital marketing and ABM
- 3+ years experience executing ABM campaigns using platforms like 6sense, Demandbase, or similar
- Proven success managing paid search, paid social, SEO, and content amplification campaigns
- Strong understanding of funnel metrics (MQL, SQL, pipeline, ROAS, CPO) and marketing attribution
- Experience collaborating with Sales and using Salesforce, HubSpot/Marketo/Pardot, and Google Analytics
- Hands-on, curious, and highly data-driven, with the ability to manage execution and strategy simultaneously
- Exceptional communicator who can align internal stakeholders and make complex data actionable
- Familiarity with account scoring models and sales orchestration workflows
- Experience managing or mentoring junior marketers
- Proficiency with Microsoft Office Suite (PowerPoint, Excel, Word), digital marketing analytics tools (e.g., Google Analytics, SEMrush, HubSpot), digital advertising platforms (e.g., Google Display Network), paid search (e.g., Google Ads)
- Ability to travel to occasional in-person team meetings when appropriate
- US Healthcare experience
Base pay for US is $150,000 - $160,000, depending on qualifications. In addition, Phreesia also offers equity as part of an attractive & comprehensive Total Rewards package. Phreesia is a fully remote company; however, candidates located in ET and CT regions are given priority in the hiring process
Who We Are:
At Phreesia, we’re looking for smart and passionate people to help drive our mission of creating a better, more engaging healthcare experience. We’re committed to helping healthcare organizations succeed in an ever-evolving landscape by transforming the way healthcare is delivered. Our SaaS platform digitizes appointment check-in and offers tools to engage patients, improve efficiency, optimize staffing, and enhance clinical care.
Phreesia cares about our employees by providing a diverse and dynamic work environment. We’re a five-time winner of Modern Healthcare Magazine’s Best Places to Work in Healthcare award and we’ve been recognized on the Bloomberg Gender Equality Index. We are dedicated to continuously improving our employee experience by launching new programs and initiatives. If you thrive in a culture of recognition, value inclusivity, professional development, and growth opportunities, Phreesia could be a great fit!
Top-rated Employee Benefits:
- 100% Remote work + home office expense reimbursements
- Competitive compensation
- Flexible PTO + 8 company holidays
- Monthly reimbursement for cell phone + internet + wellness
- 100% Paid 12-week parental leave to our U.S. employees, as well as a generous parental benefit to our employees in Canada
- Variety of insurance coverage for people (and pets!)
- Continuing education and professional certification reimbursement
- Opportunity to join an Employee Resource Group.
We strive to provide a diverse and inclusive environment and are an equal opportunity employer.
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