Sr. Marketing Specialist

About Managed Services

Managed Services is a leading cybersecurity company in Saudi Arabia, dedicated to helping businesses protect their digital assets and ensure operational continuity. We provide advanced cybersecurity solutions, managed IT services, cloud security, and infrastructure protection to clients across multiple industries. Our mission is to empower organizations with innovative, reliable, and cost-effective technology solutions.

About the Role

We are seeking a highly motivated and results-driven Senior Marketing Specialist to lead and execute the full marketing mix across brand, product, and demand-generation activities. This role is critical in driving brand awareness, generating qualified leads, and positioning our cybersecurity services as the trusted choice for businesses in the region.

As a key member of the marketing team, you will manage end-to-end campaign development, content creation, digital marketing, and event management, ensuring measurable impact on lead pipeline and ROI.

Key Responsibilities

Marketing Strategy & Execution

• Own the marketing mix across brand, product, and demand generation for all customer segments.
• Develop and deliver integrated, data-driven marketing campaigns across digital and offline channels.

Campaign Management

• Launch and manage campaigns across content, email, paid media, SEO/SEM, and social media.
• Monitor, measure, and optimise campaign performance against CPL, pipeline contribution, and ROI.

Content Development

• Produce impactful content in both Arabic and English, including case studies, white papers, blogs, and video scripts.
• Ensure content reflects the company’s brand positioning and engages target audiences effectively.

Events & Partnerships

• Plan and execute industry events, trade shows, and webinars.
• Manage partner co-marketing initiatives to strengthen visibility and influence.

Marketing Technology & Analytics

• Manage and optimise marketing platforms such as HubSpot, Google Analytics, and dashboards.
• Deliver weekly reports to leadership with actionable insights and recommendations.

Requirements

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s is a plus).
• 5+ years of experience in B2B marketing, preferably within the cybersecurity, IT, or technology sector.
• Proven track record in multi-channel campaign management.
• Strong content development skills in both Arabic and English.
• Hands-on experience with events, webinars, and partner marketing.
• Expertise in HubSpot, Google Analytics, SEO/SEM, and paid media tools.
• Analytical mindset with excellent reporting and presentation skills.
• Strong project management, communication, and stakeholder collaboration abilities.