Sr. PPC Specialist

Location: Walton Road Lahore
Job Type: Full time

Job Timing: 7 pm - 5 am
Experience Required: 3–5+ Years (Must be in packaging niche)

Job Overview

We are looking for a highly skilled Senior PPC Expert with proven experience in managing and scaling PPC campaigns specifically in the custom packaging, printing, and boxes manufacturing industry. You will handle multiple websites, optimize ad performance, drive ROI-focused strategies, and manage high-volume campaigns across Google, Meta, and other ad networks.

Key Responsibilities

• Plan, create, and manage PPC campaigns for multiple packaging websites.
• Optimize campaigns for conversions, ROI, and lead quality.
• Perform detailed keyword research specific to custom packaging.
• Create ad copies, A/B test creatives, and optimize performance.
• Track, measure, and analyze campaign performance using analytics tools.
• Manage budgets, daily spend, and deliver weekly/monthly reports.
• Conduct competitor research in the packaging & printing space.
• Coordinate with design and marketing teams for landing pages and creatives.
• Improve Quality Score and reduce CPL across all websites.
• Lead campaign strategy for seasonal promotions and product launches.

Must-Have Skills & Experience

• Mandatory: Proven PPC experience in the packaging niche.
• Ability to handle multiple website campaigns at once.
• Strong expertise in Google Ads, Meta Ads, and remarketing funnels.
• Solid understanding of CRO, lead-gen funnels, and landing page optimization.
• Experience with tools: GA4, Tag Manager, Search Console.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and reporting skills.

Preferred Qualifications

• Experience with B2B lead generation.
• Knowledge of Shopify, WordPress, Zoho, or CRM integration.
• Ability to create high-converting ad creatives (with design team).

What We Offer

• Competitive salary based on experience.
• Opportunity to work with multiple established packaging brands.
• Growth-focused and supportive work environment.

Job Type: Full-time

Pay: Rs200,000.00 - Rs250,000.00 per month

Work Location: In person