Sr. SEO Executive

1. Search Engine Optimization (SEO) & Answer/Generative Engine Optimization (AEO/GEO)

On-Page & Semantic SEO:

• Implement advanced on-page SEO strategies, including keyword optimization, semantic SEO, and structured content enhancements to improve discovery across traditional and AI-driven search engines.
• Optimize content for intent, context, and topic depth to increase visibility across Google Search, SGE, Bing, and other emerging generative search platforms.

Technical SEO:

• Oversee technical SEO performance including site speed, mobile responsiveness, crawlability, indexation, schema markup, Core Web Vitals, and overall site architecture.
• Implement and maintain structured data (Schema.org) to support AEO and improve featured snippets, rich results, and AI-powered answer surfaces.

AEO (Answer Engine Optimization):

• Optimize content for direct answers, featured snippets, People Also Ask, and voice search queries.
• Strengthen topical authority and EEAT signals to improve visibility in AI-powered summaries and answer engines.

Generative Engine Optimization (GEO):

• Adapt SEO strategies for new AI search behaviors including SGE, ChatGPT Search, Perplexity, and Gemini.
• Develop content structures and briefs that increase brand presence in generative summaries and conversational search results.
• Monitor emerging trends in generative search and refine content for maximum visibility in AI-driven responses.

Backlink & Authority Strategy:

• Develop and manage white-hat link acquisition tactics focused on enhancing domain authority and topical depth.
• Build relationships with publishers, bloggers, and partners to strengthen brand visibility.

Aggregator Listings:

• Ensure accurate and optimized listings on relevant aggregator platforms to drive authority signals and referral traffic.

2. Conversion Rate Optimization (CRO)

Landing Page Optimization:

• Continuously optimize landing pages, forms, messaging, and CTAs to improve conversion rates and reduce friction across the funnel.

3. Reporting & Analytics

Performance Tracking:

• Track rankings, organic traffic, SERP visibility (traditional + generative), and conversion improvements.
• Build dashboards and reports to communicate SEO, AEO, and CRO performance to cross-functional teams.

Tools & Insights:

• Use tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Hotjar, Screaming Frog, and AI search visibility platforms (e.g., BrightEdge, SE Ranking, or custom SGE/GEO trackers).
• Provide actionable insights for continuous optimization and experimentation.

Skills & Qualifications

• 
  Experience: 5–7 years in SEO and CRO, preferably in a tech or SaaS environment.
• SEO & AEO Expertise: Deep understanding of on-page, off-page, technical SEO, schema markup, semantic search, and answer engine optimization.
• Familiarity with GEO: Awareness of how generative AI models influence search and the ability to adapt strategies for AI-driven search ecosystems.
• CRO Skills: Hands-on experience with user flow analysis, experimentation frameworks, and landing page optimization.
• Analytical Strength: Ability to turn data into insights and strategic decisions.
• Tools Proficiency: Google Analytics, Search Console, SEMrush, Ahrefs, Hotjar, and A/B testing tools (Optimizely, VWO, Google Optimize alternatives).
• Communication: Strong written and verbal communication skills with the ability to collaborate cross-functionally and present performance updates effectively.