Sr.Social Media Expert(Female)

GK Hair Professionals is a globally recognized leader in the professional haircare industry, celebrated for its premium formulations and groundbreaking innovations. Our mission is to empower stylists and consumers worldwide with the tools and confidence to achieve exceptional hair. To further our growth and strengthen our connection with a global community, we are seeking a visionary Sr. Social Media Expert to join our dynamic marketing team. This pivotal role will be responsible for developing and executing a data-driven social media strategy that amplifies our brand voice, engages our audience, and drives measurable business growth.

Job Description:

The Senior Social Media Expert will be the strategic leader of our global social media presence. You will be responsible for developing and executing data-driven social strategies that elevate brand authority, foster authentic community connections, and directly support business objectives across multiple regions. This role requires a blend of creative vision, analytical rigor, and deep experience in international social media marketing, preferably within beauty, cosmetics, or lifestyle sectors.

Key Responsibilities:

1. Content Strategy & Creation:

• Lead the execution of a comprehensive, multi-platform social media strategy tailored to diverse international audiences.
• Develop, curate, and schedule high-quality, engaging content (text, images, videos, and reels) tailored to platforms such as Instagram, Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and TikTok.
• Serve as the guardian of the brand’s digital voice, ensuring consistency, premium positioning, and cultural relevance across all regions.
• Ensure all content is on-brand, from visual identity to tone of voice (professional, empowering, innovative).

2. Social Media Management:

• Act as the voice of GK Hair, fostering a positive, inclusive, and active community. Go beyond generic replies ,create conversations. Increasing engagement, user satisfaction, followers growth and engagement growth are the key objectives.
• Proactively engage with followers, top creators, and professional stylists across all platforms.
• Monitor comments and DMs with a customer service mindset, escalating issues when necessary.

3. Budget Management & Media Planning

• Own and optimize the social media advertising budget, planning and executing paid media campaigns to amplify organic efforts and achieve specific KPIs (awareness, engagement, conversion).
• Allocate spend effectively across platforms and campaigns based on performance data and strategic priorities.

4. Analytics & Reporting:

• Track, analyze, and report on key performance metrics weekly/monthly (engagement rate, reach, follower growth, website clicks).
• Use insights from platforms like TikTok Analytics and Google Analytics to relentlessly refine content strategy and prove ROI.
• Conduct competitive analysis and stay ahead of social media trends, algorithm changes, and emerging platforms.

5. Collaboration & Coordination:

• Work closely with the marketing team to create content that fuels top-of-funnel ad campaigns.
• Partner with the design team to brief in and create stunning visuals and video assets.
• Collaborate with education teams to highlight key product benefits and professional techniques.

6. Influencer & Creator Collaboration:

• Strategic Identification & Vetting: Proactively research and identify key micro and macro-influencers, content creators, and professional stylists globally whose audience, aesthetic, and values align with GK Hair's premium brand positioning.
• End-to-End Campaign Management: Lead the entire collaboration lifecycle, including outreach, negotiation, contract management, creative briefing, product seeding/gifting, and timeline coordination to ensure flawless execution.
• Performance Tracking & Analytics: Monitor, analyze, and report on campaign performance using key metrics (engagement, reach, conversions, ROI) to evaluate success and provide actionable insights for future strategy.
• Relationship Nurturing & Program Growth: Foster long-term, authentic partnerships with top-performing creators to build a loyal network of brand ambassadors and continuously refine the influencer program strategy.

Skills and Abilities:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5+ years of professional experience managing brand social media accounts, preferably in the beauty, fashion, or lifestyle space.
• Direct experience within the beauty, cosmetics, personal care, or lifestyle industry is highly preferred.
• In-depth knowledge of major social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest) and their best practices. Hands-on experience with Instagram, TikTok, Facebook, and YouTube shorts. You must understand what performs well on each platform and why.
• Exceptional writing, editing, and communication skills with a flawless command of English.
• Proficiency in social media management tools, design tools (Canva required), and analytics platforms.
• Basic knowledge of SEO and how it relates to social content is a strong plus.
• Mentor and guide junior team members or coordinators, establishing best practices, workflows, and quality standards.
• Drive the team's professional development by staying ahead of platform innovations and sharing knowledge on emerging trends and tools.

What We Offer:

• Competitive Salary: Paid in USD.
• Benefits Package: Includes EOBI and Provident Fund.
• Professional Growth: Opportunities to work with a globally recognized brand and develop professionally.
• Collaborative Environment: Join a team that values creativity, innovation, and excellence.
• Punctuality Bonus

How to Apply:

If you are a creative and strategic social media expert ready to build a global community, send your Resume to Hr@gkhair.com with the Subject line “*Application for Sr. Social Media Expert.”*

Job Type: Full-time

Application Question(s):

• Which social media analytics metric do you believe is the most important for measuring community health (not just growth)?
• Which design and scheduling tools do you use for content creation and posting?

Work Location: In person