The Stamford JCC’s marketing department operates as an in-house PR and marketing agency, serving the diverse programs and "brands" within our vibrant community. The Social Media & Digital Content Associate reports to the Senior Director of Marketing and plays a crucial role in bringing our organization's stories to life.
This role goes beyond basic posting; it is about building our distinct program brands through compelling storytelling. You will be responsible for creating content centered around our program professionals, highlighting real-world program impact, and designing targeted posts that drive recruitment, retention, and community engagement. This is a full-time position with regular evening and weekend coverage required to capture our events in action.
Core Responsibilities
Brand Storytelling & Content Creation
- Act as an internal "agency account executive" for various JCC departments, collaborating with internal teams to identify compelling content opportunities.
- Develop written and visual content tailored to distinct target audiences, specifically focusing on highlighting the expertise and personalities of our program professionals.
- Capture the authentic impact of our programs through high-quality photography and video content at events and classes.
- Write engaging captions, scripts, and promotional copy that align with our brand guidelines and emphasize recruitment, member retention, and community engagement.
- Design graphics using Adobe Creative Suite and Canva and edit short-form promotional videos for social platforms.
Social Media Execution
- Manage daily posting across platforms including Facebook, Instagram, and LinkedIn, utilizing approved content calendars.
- Ensure brand consistency in voice, tone, and visual presentation across all distinct program areas.
- Actively monitor social channels, responding to comments and messages in a timely, brand-aligned manner.
- Stay ahead of social media trends, recommending new storytelling formats and ideas to continually improve engagement.
- Update and seamlessly manage our Instagram Link in Bio.
Campaign & Paid Advertising Support
- Assist in launching and monitoring targeted paid social media campaigns through Meta Business Suite aimed at program recruitment and member retention.
- Draft ad copy and help create visual assets specifically designed for paid conversions.
- Support optimization efforts by adjusting creative and targeting under the direction of senior leadership.
- Assist with Google Grant campaigns and other digital advertising initiatives.
- Track campaign performance and compile performance reports.
Analytics & Reporting
- Track and report on key social media and paid advertising metrics, focusing on growth, retention, and engagement KPIs.
- Analyze engagement data to inform content improvements and storytelling strategies.
- Help implement data-driven tactics to increase followers, engagement, and website traffic.
Position Requirements
Qualifications
- 1–3 years of experience in social media management or digital marketing.
- Creative thinker with a strong, demonstrated ability for storytelling.
- Collaborative mindset and willingness to learn, essential for thriving in an in-house agency structure.
- Exceptional writing, editing, and proofreading skills.
- Strong photography and basic videography skills, with video editing experience required.
- Proficiency in Adobe Creative Suite, Canva and Microsoft Office.
- Experience with Meta Business Suite preferred.
- Basic understanding of social media analytics and performance metrics.
- Strong organizational skills and ability to manage multiple projects for different internal "clients."
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: In person