Supervisor, TV Media

Purpose of the job

To lead and oversee all TV media planning, buying, and execution efforts, ensuring strategic use of television as a core medium in integrated campaigns. This role focuses on maximizing efficiency, optimizing spend, and securing impactful, high-visibility placements across key TV channels. The TV Media Lead plays a critical role in negotiating cost-effective media deals, managing agency performance, and closely monitoring competition to ensure Orange consistently outperforms in media presence and brand impact.

Duties And Responsibilities

TV Media Strategy & Planning:

• Develop and implement TV media strategies that align with brand and campaign objectives, ensuring optimal audience reach, frequency, and ROI.
• Collaborate with media agencies to build targeted TV media plans based on audience insights, campaign goals, and available budgets.
• Leverage past campaign data and industry trends to refine planning and enhance media decision-making.
  
  
  

Media Buying & Cost Efficiency:

• Lead negotiations with media agencies and TV broadcasters to secure cost-effective deals, high-impact placements, sponsorships, and added-value opportunities.
• Stay updated on media rate trends and competitor spending to identify cost-saving opportunities and optimize ROI.
• Oversee the TV media budget and ensure efficient use of media investments.
  
  
  

Campaign Execution & Monitoring:

• Manage the end-to-end execution of TV campaigns, ensuring timely delivery of materials and alignment with broadcast schedules.
• Monitor live campaign performance (GRPs, reach, frequency) and work with agencies to make real-time optimizations.
• Conduct post-campaign performance reviews with detailed analysis on media effectiveness and recommendations for future campaigns.
  
  
  

Media Agency Management:

• Serve as the key contact for media agency coordination, providing strategic briefings and ensuring high-quality deliverables.
• Assess agency performance across key KPIs including efficiency, cost, and campaign outcomes.
• Work with procurement and legal teams to manage contracts and negotiate favorable terms
  
  
  

Competitive Intelligence & Market Monitoring:

• Continuously monitor competitor TV activity, including campaign timing, messaging, channel presence, and media spend.
• Analyze competitor KPIs and media performance to recommend counter strategies that ensure Orange maintains a leadership position.
• Share competitive insights with internal teams and influence proactive planning based on market dynamics.
  
  
  

Job specification

Education

• Preferably bachelors degree in Mass Communications / Marketing or related field.
  
  
  

Experience

• 4-5 years experience in TV media planning, buying, and strategy.
• Strong understanding of GRPs, reach metrics, and media performance analysis.
• Proven track record in media negotiations and cost-efficient buying.
• Skilled in market intelligence and competitive analysis.
• Excellent communicator with strong stakeholder and project management skills.
• Background in telecom and/or media agency environments preferred.
  
  
  

Personal Skills

• Creativity
• Communication
• Adaptability
• Collaboration
• Time Management
• User Empathy