Supplemental & Group Growth Enablement Specialist

Horace Mann is seeking a dynamic and strategic Supplemental & Group Growth Enablement Specialist to drive growth, coordination, and execution across our Supplemental & Group business. In this pivotal role, you will serve as the bridge between strategy, marketing, and operations assuring alignment, clarity, and momentum from vision to execution.

You'll connect marketing strategy with business objectives, empower partners and internal teams with the right tools and insights, and continuously refine processes that support scalable growth. If you're an innovative marketer, a strong communicator, and a systems thinker who thrives on turning ideas into impact, this role is for you.

Key Responsibilities

Strategic & Marketing Enablement

• Enable sustainable growth across the Supplemental & Group business by aligning strategy, marketing, and operational execution to achieve division-wide revenue and engagement goals.
• Develop and execute integrated marketing strategies and campaigns that create market awareness, generate high-quality leads, and drive cost-efficient growth.
• Serve as the marketing liaison to NIS and other TPAs, creating effective go-to-market campaigns, partner collateral, and coordinated messaging across all channels.
• Manage the end-to-end marketing process—from ideation and creative development through deployment and measurement—across digital, social, email, and direct mail platforms.
• Partner with external marketing agencies and technology platforms to deploy high-performing campaigns and creative assets.

Operational Excellence & Partner Enablement

• Support partner and channel enablement by ensuring agents, TPAs, and internal stakeholders have access to up-to-date resources, training, and tools that enable successful execution.
• Optimize processes and systems to improve coordination between Marketing, Sales, Product, Compliance, and Technology, ensuring smooth and efficient delivery of initiatives.
• Establish and maintain structured workflows and playbooks that enhance consistency, transparency, and scalability.
• Coordinate with Legal and Compliance on reviews of marketing and web content to maintain regulatory accuracy and brand integrity.

Data, Insights & Continuous Improvement

• Partner with Analytics and IT to define target audiences, improve campaign performance, and enhance segmentation.
• Conduct user testing, focus groups, and feedback sessions to inform creative strategy and ensure user-centric marketing approaches.
• Leverage data and analytics for A/B testing, campaign optimization, and performance reporting, ensuring every initiative is insight-driven.
• Champion a culture of innovation by identifying new tools, technologies, and trends that improve marketing effectiveness and operational agility.
• Serve as a connector and communicator, translating strategic priorities into clear, actionable plans for cross-functional execution.

Qualifications & Experience

• Bachelor's degree required; advanced degree preferred.
• 8+ years of experience in acquisition, growth, or enablement marketing: preferably within insurance or financial services.
• Proven success leading integrated, multi-channel marketing strategies across digital, social, email, direct mail, and emerging platforms.
• Skilled in end-to-end campaign management, from creative direction to deployment, measurement, and optimization.
• Expertise in data and analytics, including segmentation, A/B testing, and performance measurement.
• Strong storytelling and collaboration skills; able to communicate complex strategies clearly to cross-functional partners and leadership.
• Future-focused mindset with the ability to identify emerging technologies, consumer behaviors, and market trends to fuel ongoing growth.

Additional Information

• Normal office environment.
• Periodic travel may be required.

Salary Range:

• $84,2000.00 - $124,100.00/annually

Salary is commensurate to experience, location, etc.