Technical Business Development & Marketing Associate

We're seeking a versatile professional with a strong technical background to drive multiple critical functions across our organization. This unique role combines business development, digital marketing, technical content creation, and process optimization—perfect for someone who thrives in dynamic environments and enjoys diverse challenges.

Key ResponsibilitiesBusiness Development

• Identify and pursue new business opportunities, partnerships, and revenue streams
• Develop and maintain relationships with key clients and stakeholders
• Conduct market research to identify trends and competitive positioning
• Create compelling proposals and presentations for prospective clients
• Collaborate with sales and leadership teams to develop growth strategies
• Track and report on business development metrics and pipeline progress

Digital Marketing

• Design and execute digital marketing campaigns across multiple channels (SEO, SEM, social media, email)
• Manage and optimize company website and digital presence
• Analyze marketing metrics and ROI to refine strategies
• Create and manage content calendars for social media and marketing initiatives
• Implement marketing automation and lead generation strategies
• Stay current with digital marketing trends and best practices

Technical Content Creation

• Write high-quality technical blogs, whitepapers, and case studies
• Translate complex technical concepts into accessible content for various audiences
• Create thought leadership content that establishes company expertise
• Develop technical documentation, guides, and tutorials
• Collaborate with engineering and product teams to ensure content accuracy
• Optimize content for SEO and audience engagement

Process Framework Development

• Design and document operational processes and workflows
• Create standardized frameworks for recurring business activities
• Identify process improvement opportunities and implement solutions
• Develop SOPs (Standard Operating Procedures) and best practice guidelines
• Facilitate cross-functional collaboration to streamline operations
• Establish metrics and KPIs to measure process effectiveness

Required QualificationsTechnical Background

• 3-5 years of professional experience with demonstrated technical expertise
• Understanding of software development, technical architecture, or related domains
• Ability to understand and communicate complex technical concepts effectively

Core Competencies

• Proven experience in business development or sales, preferably in tech Services environment
• Hands-on experience with digital marketing tools and platforms (Google Analytics, SEMrush, HubSpot, social media management tools, etc.)
• Portfolio of published technical content (blogs, articles, documentation)
• Experience creating process documentation or operational frameworks
• Excellent written and verbal communication skills
• Strong analytical and problem-solving abilities

Skills & Attributes

• Self-starter with ability to manage multiple priorities independently
• Comfortable working in ambiguous, fast-paced environments
• Strategic thinker with attention to detail
• Collaborative team player with cross-functional experience
• Data-driven decision-maker
• Adaptable and eager to learn new domains

Preferred Qualifications

• Experience in a startup or high-growth environment
• Experience with marketing automation platforms
• Certification in digital marketing, project management, or relevant areas
• Background in technical writing or developer relations
• Experience with agile methodologies and process improvement frameworks

Job Type: Contractual / Temporary
Contract length: 6 months

Pay: From ₹600,000.00 per year

Work Location: Remote