Technical Content Writer

This is a full-time on-site Technical Content Writer role located in Lahore. The Technical Content Writer will be responsible for creating high-quality, SEO-optimized technical content across multiple channels, including blogs, website copy, emails, and social media for our company.
Responsibilities
Content Creation:

• Write and edit technically and grammatically accurate, engaging content for various marketing channels, including website copy, blog posts, technical documentation, case studies, white papers, and knowledge base articles
• Develop and maintain a content calendar to ensure consistent and timely content delivery
• Research industry topics, technical concepts, and product information to produce informative content
• Update underperforming blog posts regularly to improve their search rankings and engagement metrics

Script Writing:

• Develop clear, concise scripts for promotional videos and tours
• Write video scripts that align with brand voice
• Collaborate with video production team to refine scripts and ensure feasibility

SEO & Analytics:

• Conduct keyword research and implement SEO best practices in all content
• Monitor content performance using tools such as Semrush, Google Analytics, and Search Console
• Track keyword rankings and identify opportunities for content optimization
• Analyze blog performance and implement data-driven improvements
• Stay current with SEO trends and algorithm updates

Email Marketing:

• Write compelling email copy for newsletters and promotional campaigns
• Create targeted email sequences for different customer segments and buyer journeys
• Optimize view and open rate using different techniques and track and analyze email performance metrics to improve future campaigns

Copywriting:

• Create persuasive and technically sound copy for marketing materials, including website landing pages, product descriptions, and email campaigns
• Collaborate with the design team to ensure copy and visuals are aligned

Collaboration:

• Work closely with technical teams to ensure content accuracy
• Coordinate with marketing team members to maintain consistent messaging
• Participate in content planning sessions and contribute creative ideas
• Incorporate feedback from stakeholders to improve content quality

Requirements

• Bachelor's degree from a reputable institution in English, Technical Communication, Journalism, Marketing, or related field
• 2-3 years of technical writing experience
• Excellent grammar and language skills with meticulous attention to detail
• Proficiency in English (both written and verbal)
• Portfolio demonstrating technical writing samples across different formats
• Knowledge of SEO principles and content optimization techniques
• Experience with keyword research and implementing SEO strategies
• Familiarity with content analytics and SEO tools (Semrush, Google Analytics, Search Console)
• Ability to use AI writing tools effectively

Preferred Qualifications
· Knowledge of content management systems

• Understanding of social media best practices
• Basic WordPress skills
• Experience with email marketing platforms

Job Type: Full-time

Pay: Rs60,000.00 - Rs80,000.00 per month

Work Location: In person