Technical Content Writer

Role Description

This is a full-time on-site Technical Content Writer role located in Lahore. The Technical Content Writer will be responsible for creating high-quality, SEO-optimized technical content across multiple channels, including blogs, website copy, emails, and social media for our company.

Responsibilities

Content Creation:

• Write and edit technically and grammatically accurate, engaging content for various marketing channels, including website copy, blog posts, technical documentation, case studies, white papers, and knowledge base articles
  
• Develop and maintain a content calendar to ensure consistent and timely content delivery
  
• Research industry topics, technical concepts, and product information to produce informative content
  
• Update underperforming blog posts regularly to improve their search rankings and engagement metrics
  

Script Writing:

• Develop clear, concise scripts for promotional videos and tours
  
• Write video scripts that align with brand voice
  
• Collaborate with video production team to refine scripts and ensure feasibility
  

SEO & Analytics:

• Conduct keyword research and implement SEO best practices in all content
  
• Monitor content performance using tools such as Semrush, Google Analytics, and Search Console
  
• Track keyword rankings and identify opportunities for content optimization
  
• Analyze blog performance and implement data-driven improvements
  
• Stay current with SEO trends and algorithm updates
  

Email Marketing:

• Write compelling email copy for newsletters and promotional campaigns
  
• Create targeted email sequences for different customer segments and buyer journeys
  
• Optimize view and open rate using different techniques and track and analyze email performance metrics to improve future campaigns
  

Copywriting:

• Create persuasive and technically sound copy for marketing materials, including website landing pages, product descriptions, and email campaigns
  
• Collaborate with the design team to ensure copy and visuals are aligned
  

Collaboration:

• Work closely with technical teams to ensure content accuracy
  
• Coordinate with marketing team members to maintain consistent messaging
  
• Participate in content planning sessions and contribute creative ideas
  
• Incorporate feedback from stakeholders to improve content quality
  
  
  
  

Requirements

• Bachelor's degree from a reputable institution in English, Technical Communication, Journalism, Marketing, or related field
  
• 2-3 years of technical writing experience
  
• Excellent grammar and language skills with meticulous attention to detail
  
• Proficiency in English (both written and verbal)
  
• Portfolio demonstrating technical writing samples across different formats
  
• Knowledge of SEO principles and content optimization techniques
  
• Experience with keyword research and implementing SEO strategies
  
• Familiarity with content analytics and SEO tools (Semrush, Google Analytics, Search Console)
  
• Ability to use AI writing tools effectively
  

Preferred Qualifications

· Knowledge of content management systems

• Understanding of social media best practices
  
• Basic WordPress skills
  
• Experience with email marketing platforms