Technical Content Writer - On-site

Maxobiz is a dynamic and innovative IT House serving clients in 30+ countries with different Niches. Our dedicated team of professionals collaborates to deliver exceptional design and web development services, enhancing brand identities worldwide. We are seeking a Technical & SEO Content Writer with at least 1-1.5 years of hands-on experience in SEO-focused technical content creation to join our team at our Gulberg 3 office in Lahore.

Responsibilities

• Creating SEO-Friendly Technical Content: Produce clear, engaging, and structured content for blogs, landing pages, product/service pages, social media, newsletters, and marketing materials across technical niches including Medical Billing (RCM), Web Development, Graphic Design, Truck Dispatching, and others, ensuring alignment with SEO best practices, search intent, and client objectives.
• Content Strategy & Planning: Collaborate with marketing and SEO teams to develop content strategies, editorial calendars, and topic clusters (Content Pillar & Cluster Model) that support client goals and SEO priorities.
• Working with Experts & Storytelling: Partner with subject matter experts and clients to translate complex concepts into accessible, narrative-driven content using Storytelling/Hero’s Journey techniques for case studies, brand stories, and thought leadership pieces.
• SEO & EEAT/YMYL Compliance: Apply semantic SEO strategies, entity-based optimization, internal linking, and on-page SEO, while ensuring content adheres to EEAT (Expertise, Authoritativeness, Trustworthiness, Experience) and YMYL standards.
• Funnel-Aligned Content Creation (STDC): Design content for different stages of the customer journey—awareness (See), consideration (Think), conversion (Do), and loyalty (Care)—across blogs, email campaigns, social media, and client onboarding materials.
• Conversion-Focused Copywriting (AIDA & PAS): Craft persuasive content using AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solve) frameworks to drive engagement, lead generation, and client conversions.
• Industry Research & Trend Analysis: Conduct keyword research, competitor analysis, and trend monitoring to produce accurate and up-to-date content that supports strategic ranking goals.
• Performance Monitoring & Optimization: Track content performance metrics (traffic, CTR, engagement, conversions) and provide actionable insights for ongoing optimization.
• Proofreading and Editing: Maintain high standards of quality, consistency, brand voice, and readability.
• Project Management: Handle multiple content projects simultaneously, meeting deadlines consistently in a fast-paced, client-focused environment.

Requirements

• Minimum 1-1.5 years of professional writing experience, preferably in a software house, digital marketing, or tech-focused environment.
• Strong understanding of SEO principles, search intent, semantic SEO, topic clusters, and on-page optimization.
• Familiarity with EEAT and YMYL standards for technical or sensitive subjects.
• Experience creating funnel-aligned content using STDC, persuasive copy using AIDA/PAS frameworks, and narrative-driven content using Storytelling techniques.
• Ability to write for both search engines and human readers, maintaining engagement, clarity, and conversion focus.
• Experience with technical documentation, whitepapers, case studies, or structured content creation.
• Experience writing for digital marketing, software, SaaS, or related tech industries.
• Excellent grammar, research, attention to detail, and ability to maintain brand voice consistently.
• Strong interpersonal skills, adaptability, and collaboration in a multi-client, fast-paced environment.
• Proven ability to manage workloads efficiently without compromising quality.

Nice to Have

• Basic understanding of analytics tools (GA, GSC, SEMrush, Ahrefs, etc.).
• Knowledge of UX writing principles for improved content usability.

Working Conditions

• Location: Onsite, Gulberg 3, Lahore
• Office Hours: 10:00 AM to 07:00 PM (PKT)
• Work Days: Monday to Friday + Alternate Saturdays
• Salary: Up to PKR 50,000 to PKR 80,000 based on skills and experience

Job Type: Full-time

Pay: Rs50,000.00 - Rs80,000.00 per month

Application Question(s):

• This is an on-site job and our office is located at Gulberg 3, Lahore. Would you be able to commute to work?
• Have you previously worked in a software house or a digital marketing agency?
• Have you used semantic SEO or entity-based optimization in your content?
• What is your average daily word count output for SEO-optimized content?
• Do you understand and follow EEAT guidelines when writing content?
• Do you understand YMYL standards for sensitive or high-trust topics?
• How many years of professional hands-on experience do you currently have in Technical & SEO content writing?
• Have you created content aligned with the customer journey (STDC)?
• Are you familiar with AIDA or PAS frameworks for conversion-focused content?
• Please state your expected salary.

Work Location: In person