Overview
We are looking for an Owned Media Coordinator to join our Middle East affiliate on a 6-month contract, supporting best-in-class execution across owned social media channels. This role will be a key executional partner across Brand Marketing, Creative, and Earned Media teams, helping bring brand stories to life through social-first content.
Responsibilities
- Manage and execute Instagram content calendars across multiple brands including MAC Cosmetics.
- Lead monthly content calendar briefings and execution with Brand teams to align on:
- New launch focuses
- Hero products
- Offers & retail moments
- Collaborations (including influencer and media partnerships)
- Define key content pillars for upcoming launches and translate them into social-first executions.
- Collaborate closely with the Earned Media team on influencer briefing inputs and creator content integration.
- Partner with EMEA and Global counterparts to align on regional social cadence calendars, then adapt for Middle East market needs.
- Stay up to date on social trends, formats, and platform updates; cascade trends to Brand Marketing and Earned Media teams.
- Film and capture social content aligned to platform trends and brand moments.
- Work with the wider Digital Commerce Marketing team (Creative, Earned, Online) to ensure creator and brand assets fulfill campaign requirements.
- Produce monthly owned social reporting across brands, showcasing channel growth, engagement metrics, and opportunities to accelerate performance.
- Update internal reporting tools on creator content performance and cascade learnings to key stakeholders.
Qualifications
- Fluency in Arabic (spoken & written)
- Degree (or equivalent) in Marketing, Media, Communications, or Digital
- 1-3 years' experience in social media, digital marketing, or content creation
- Strong understanding of social platforms and content best practices
- Experience using post scheduling and social media reporting tools
- Confident managing multiple stakeholders and fast-paced projects
- Hands-on, detail-driven, highly organized, and collaborative