METRO opened its first cash & carry wholesale center in Pakistan in 2007 & expanded to 5 wholesale centers in a short span of 18 months. In July 2012 METRO and Makro-Habib combined their wholesale business in Pakistan marking the beginning of a long-term partnership to the mutual benefit of both companies. The merger allowed METRO and Makro-Habib to combine resources and gain the financial strength to lead and grow in a challenging environment and to gain synergies targeted to generate value for our customers and suppliers alike. Today the company is operating 10 wholesale centers in Lahore, Karachi, Islamabad & Faisalabad with the registered name of METRO Pakistan (Pvt) Ltd.
METRO Pakistan is part of METRO GROUP’s sales division METRO Cash & Carry, the international leader in self-service wholesale. The company operates more than 700 stores in 21 countries and has a workforce of over 100,000 employees. Sales in 2015 were approximately 30 billion Euro.
Job Description
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Increase the number of the new buying customer (activation
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Sales targets achievement as per given targets.
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Required to achieve the margin KPI by making profitable baskets of customers.
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Increasing his/her customers portfolio size by adding new customers.
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Average sales turnover per customer
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Incremental sales by adding the articles in the customer basket across the departments of dry food e.g D&T, S&C as these departments carry good margin.
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Represent a positive image to the Customers through in-depth understanding of the business, METRO selling skills, and excellent customer service
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Enhance market and competitor knowledge consistently so METRO adapt its strategy accordingly
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Customer file maintenance and customer analysis before visit.
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Pre planning customer sales and buying trends analysis before visit. Gap analysis regarding the objectives setting and out come post visit.
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Customer visit Preparation
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Customer file maintenance on the field
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Existing customer visit
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Customer visit follow up
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Prepare the Feasibility Studies of business Solutions
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Weekly planning according to the portfolio priorities
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Management of phoning, mailing and faxing
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Organize the follow-up of the customer commitments during the visits or per phone
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Store tour and sharing information with the DMs for alignment
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Scheduling of activity with Customers
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Evaluation of market share development per customer
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Customer situation analysis and budget follow-up
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KPIs follow-up: turnover, margin, frequency etc…of the customer portfolio
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Attend some specific training to develop additional skills and competences based on the specialization
Qualifications
Bachelors Or Intermediate with 6-8 years of experience