THC - Assistant Director of Marketing and Public Relations (Manager V) - INTERNAL APPLICANTS ONLY 26-55

JOB OBJECTIVE: Performs advanced managerial work providing direction and guidance in strategic operations and planning. Work involves assisting in the oversight of the agency’s Marketing and Public Relations Division, managing all aspects of the agency’s marketing/, internet and social media, marketing, advertising, branding, online and print publications and public relations. Supervises the work of others. Works under minimal supervision, with extensive latitude for the use of initiative and independent judgment.

ESSENTIAL DUTIES:

1. Serves as primary division project manager ensuring that adequate resources are allocated and projects meet deadlines. Proactively effecting adjustments when needed and using available project management tools.

2. Provides direct supervision to Marketing and Public Relations team members, offering guidance, performance feedback, and professional development opportunities to enhance team capacity and cohesion.

3. Assists with the oversight of the division’s budget, ensuring that resources are allocated effectively.

4. Tracks, analyzes and reports on the effectiveness of communication and marketing efforts using tools such as web analytics, media monitoring, and engagement metrics. Makes recommendations for improvement.

5. Develops and implements marketing strategies to promote the agency’s programs and network of historic sites in collaboration with relevant stakeholders.

6. Serve as a primary point of contact for all agency staff on matters related to marketing, editing, public relations, design, and web-based projects and inquiries.

7. Reviews and approves marketing and communications products submitted to internal and external clients. Materials include, but are not limited to, brochures, newsletters, annual reports, flyers, travel guides, posters, invitations, press releases, and website content.

8. Ensures consistent use of the THC brand across all communication channels and materials; provides guidance on brand standards and usage.

9. Serves as the one of the agency’s primary contacts for all media inquiries. Evaluates requests and coordinates appropriate responses in collaboration with leadership.

10. Directs the planning, creation, and distribution of agency communications across multiple platforms, including print, video, and digital media.

11. Cultivate and manage strong working relationships with agency stakeholders, commissioners, media contacts, and partner organizations to ensure alignment and mutual understanding of agency goals and initiatives.

12. Proactively identifies emerging issues or challenges facing the agency.

13. Communicates regularly with the Division Director, providing updates on key issues, challenges, and opportunities. Assists in the development of talking points, briefing documents, and other materials as needed.

NON-ESSENTIAL DUTIES:

14. Adhere to established work schedule with regular attendance.

15. Follow all THC safety guidelines/procedures and ethics requirements.

16. Perform other duties as assigned.

QUALIFICATIONS/REQUIREMENTS:

• Graduation from an accredited four-year college or university with a degree in journalism, communications, marketing, public relations or a closely related field; Experience may substitute for education on a year for year basis;
• Minimum five years’ work experience in communications, public affairs and media relations with at least two years of such experience at a government agency is preferred;
• Demonstrated understanding of social media tools and their proper use, branding and paid media, and an ability to use leading edge communication and marketing models to shape recommendations and advice. Current on changes in technology;
• Ability to maintain the security or integrity of the critical infrastructure;
• Valid driver’s license, acceptable driving record, and ability to drive a state vehicle; and
• Required to travel up to 10% of the work period.

PREFER:

• Experience supervising staff by effectively delegating tasks, assigning reasonable timelines, coaching team members on quality, holding team members accountable for work production, and rewarding good performance.

KNOWLEDGE, SKILLS AND ABILITIES:

• Exemplary writing, editing and supervisory skills;
• Excellent leadership, management and strategic planning skills;
• Effective verbal and written communication, human relations, interpersonal and organizational skills;
• Effective critical thinking skills;
• Knowledge of all aspects of marketing, advertising, market research, customer service, promotions and public relations;
• Skill in providing customer service excellence to both internal and external customers;
• Skill in operating a personal computer with word processing, database and spreadsheet software;
• Ability to establish and maintain successful working relationships with the Commission and staff and representatives from outside entities;
• Ability to handle situations with sensitivity, tact and diplomacy;
• Ability to establish program goals and objectives that support commission initiatives;
• Ability to analyze problems, evaluate alternatives and recommend effective solutions;
• Ability to process information in a logical manner and to assess validity;
• Ability to work in a setting requiring self-motivation/cooperative decision-making and to work effectively with diverse groups of people;
• Ability to work effectively under pressure and meet strict deadlines while maintaining extreme attention to detail;
• Ability to multi-task in a fast-paced environment;
• Ability to adapt successfully and quickly to change and deliver quality results in a timely manner;
• Ability to plan, organize and work independently, as well as within a team environment;
• Ability to exercise sound judgment and discretion; and
• Ability to maintain the highest level of confidentiality.

REGISTRATION, CERTIFICATION, OR LICENSURE:
Must have or obtain a valid Driver’s License and Defensive Driving Course to be able to operate state vehicles.

ENVIRONMENT/PHYSICAL CONDITIONS Normal office work environment and may have exposure to dust and environmental allergens consistent with normal business activities and human contact. Mostly sedentary in nature but may involve walking; standing; pulling and pushing; kneeling, stooping and bending; performing tasks requiring fine motor skills and coordination; and safely lifting and carrying items weighing up to 30 pounds. Must be able work extended periods at a computer, and may require working extended hours and some evenings, weekends and overnight, as needed. Involves safely operating a state vehicle and driving for long distances and traveling by airplane.

MILITARY EMPLOYMENT PREFERENCE: All CAPPS Recruit job postings extend priority of service to veterans, a surviving spouse, orphan of a veteran who was killed while on active duty, spouse of a member of the US Armed Forces/Texas National Guard serving on active duty, or spouse of a veteran with a disability if the spouse is the primary income for the household.

To receive Military Employment preference, a copy of the DD 214, NA Form 13038, VA Summary Benefits Letter, or a DD Form 1300 with an applicable marriage license or birth certificate must be provided before an interview can be extended.

REMARKS (Application procedures, Special requirements): The State of Texas application must be submitted through the CAPPS website. Only applicants interviewed will be notified of their selection or non-selection. Resumes will NOT be accepted in place of a completed application.

The Texas Historical Commission is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (gender, sexual orientation, and pregnancy), national origin, disability, age, military status, genetic information, or protected activity in recruitment, selection, appointment, training, promotion, retention, or any other personnel action or deny any benefits or participation in programs or activities which it sponsors.

Section 651.005 of the Government Code requires males, ages 18 through 25, to provide proof of their Selective Service registration or of their exemption from the requirement as a condition of state employment.

As part of the employment process, THC will conduct a driving and criminal background check. Unsatisfactory information relevant to the position may disqualify the applicant from employment.

Disability access for testing and interview accommodations can be provided upon reasonable notice by contacting Human Resources at 512-305-6729.

THC participates in E-Verify and will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

Additional Military Crosswalk information can be accessed at:

https://hr.sao.texas.gov/Compensation/MilitaryCrosswalk/MOSC_ProgramManagement.pdf

Veterans: Go to www.texasskillstowork.com for assistance translating your military work experience and training courses into civilian job terms, qualifications/requirements, and skill sets.

For New Hires/Rehires: Health insurance is available the 1st of the following month after a 60-day waiting period.

Applicants must be eligible to work in the United States without requiring sponsorship.

AN EQUAL OPPORTUNITY

AFFIRMATIVE ACTION EMPLOYER