Thermador Marketing Manager

BSH Home Appliances Corporation – Top Employer US 2024

Tomorrow is our home.

At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.

Thermador Marketing Manager

Irvine, CA/ Full-time

Your responsibilities

The Marketing Manager is responsible for managing comprehensive Designer-focused marketing initiatives that support, engage and educate the Trade Specifier. The Marketing Manager will lead the Thermador Designer Loyalty Program. This role will encompass program administration, data management, fulfillment agency account management and will be responsible for CRM, nurturing the members and growing the program.

The Marketing Manager will administer the day-to-day management of the Thermador Design Network & VIP Designer Programs. The responsibilities will include directing communication, project collaborations, brand events and creating any relevant communication for editorial engagement.

The Marketing Manager will coordinate Show Houses and Design Showcases working directly with the Designers and individual Show House or publication teams. Developing and managing these and other designer initiatives will include idea creation, brand event planning and organizing, communication pre and post event, measuring and optimizing results against key performance indicators (KPIs) and presenting program overview, key takeaways and results to the marketing and sales organizations.

In addition to managing key designer initiatives, this role will also collaborate and provide essential support with Brand Team operation topics such as procurement, purchasing, marketing calendars, filming scheduling, and onboarding new brand approved vendors such as social media influencers and project collaborators.

• Plan, develop & execute marketing initiatives and programs that support our Designer/ Trade Specifier
• Collaborate with brand team, business units, sales and builder teams to maximize brand exposure and align with brand objectives as it relates to the Trade Specifier
• Develop and execute brand activations and branded experiences at Show Houses, Designer Showcases and Designer Events
• Work with Sales and Builder teams to identify key market opportunities and key issues as it relates to executing relevant Trade Specifier marketing initiatives
• Coordinate Thermador Design Network communication, annual meetings and events
• Network at NKBA, AIA, ASID, IDS and other design/trade affiliation meetings/events
• Analyze KPIs, metrics and data for Designer Loyalty Program
• Partner with Procurement department to source and onboard vendors and ensure compliance with company purchasing policies for all related marketing activities
• Optimize, measure and report performance of Trade Specifier marketing activities and campaigns, assess against goals (ROI and KPIs) and iterate/adjust accordingly
• Implement brand tactics & activations to support the Brand goals
• Brand event planning and execution in accordance to the Marketing Plan, and in collaboration with internal teams and other stakeholders, when applicable
• Create content for our Trade Specifier newsletters, communications and/or articles
• Management and execution of special projects, as directed
• Fully align, collaborate and work under the leadership of the Sr. Marketing Manager on tasks and initiatives

Your profile

• Bachelor’s degree (Marketing, Business or related field) – Required
• 3-5 Years of Experience Marketing Manager – Required
• 3-5 years’ experience as a marketing manager with a proven track record
• Critical skills in project management and organization are required to manage multiple projects simultaneously
• Experience within the Trade Specifier Industry (Designer, Architect or Builder) a plus
• Creative thinker with a genuine passion for the home design and luxury goods industry
• Experience in home/kitchen design, a plus
• Ability to create, implement and superbly execute brand and marketing initiatives start-to-finish
• Ability to think outside the box and bring creative ideas to the team
• Possesses an entrepreneurial mindset with a proven ability to identify high-impact opportunities and drive growth through resourceful, hands-on execution
• Ability to quickly turn insights into effective programs to capture opportunities
• Self-starter who can effectively work in a fast-paced environment, work through and manage change/ambiguity, with an appropriate sense of urgency
• Highly organized and detail oriented with impeccable follow-through
• Ability to engage and influence the organization
• Strong communication, presentation, and interpersonal skills with a talent for building and maintaining professional relationships
• Team player with high level of collaboration across all departments
• Ability to use analytical skills to identify challenges & opportunities

Knowledge & experience in the measurement of marketing campaigns

• Knowledge of budget management skills and proficiency is a must
• Experience managing external agencies or vendors is a plus
• Travel % = 10%

Your Pay & Benefits

The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the payments range from 0% to 200% of target with details laid out within the plan document.

Benefits offered include the following:

• Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Healthcare and Dependent Care Flexible Spending Accounts (FSA), and Health Savings Account (HSA) participation starting on the first day of the calendar month following date of hire.
• Wellness Plan that allows participating employees to earn lower medical care premiums.
• 401(k) Retirement Plan starting on the first day of the calendar month following 30 days of service. The plan provides a fully vested 100% employer match on the first 4% of compensation contributed and also includes an annual employer-funded profit sharing contribution dependent on company profitability.
• Two weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
• Unlimited paid vacation for all Director and above level positions.
• The greater of (a) 40 hours of paid sick leave or (b) state or local minimum requirements for paid leave (Non-Production Line).
• 40 hours of paid personal leave (Production Line).
• 12 days of paid holidays per year (max 8 hours paid per day).
• Adoption Reimbursement Program, Perks at Work, and BSH Employee Purchase Program.
• BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.

Further information

Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!

At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.

This position is eligible for the Employee Referral Bonus program.

We participate in E-Verify.