TikTok Shop - Product Manager, Seller Acquisition

Product

TikTok Shop - Product Manager, Seller Acquisition

Location
:

Seattle

Employment Type
:

Regular

Job Code
:

A234394

Responsibilities

About

The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.

About the Team

TikTok Shop is transforming how people discover, share, and shop online. By combining the power of community, content, and commerce, we’re building a global platform where creativity drives business growth.
The Seller Acquisition Product team builds the ecosystem that attracts, guides, and activates new sellers. We develop intelligent, data-driven systems that scale global seller growth — from acquisition to early conversion. We leverage AI, LLMs, and automation to create personalized experiences and improve funnel efficiency.
By joining this team, you'll define how sellers first experience TikTok Shop and help shape the future of global e-commerce.

Responsibilities

• Design and launch LLM-powered and agent-based tools that improve conversion, automate seller guidance, and accelerate time-to-first-sale.
• Drive full-funnel optimization—from awareness and discovery to registration—across web, app, and partner entry points.
• Collaborate cross-functionally with Engineering, Data Science, Operations, and AI teams to translate strategic goals into scalable, measurable outcomes.
• Own growth metrics across seller acquisition and conversion, identifying opportunities through analytics, experimentation, and funnel diagnostics.
• Operate at multiple altitudes—from setting long-term strategy to diving deep into product details, data, and execution.
• Lead through influence, working with cross-border partners to deliver high-impact launches in fast-moving, global environments.
• Oversee the full product lifecycle—from business analysis and roadmap design to development coordination, launch, and iteration.

Qualifications

Minimum Qualifications

• 3+ years of Product Management experience in leading technology companies or high-growth startups, or equivalent experience
• High intellectual curiosity and ability to ramp up quickly in new problem spaces.
• Demonstrated ability to ship impactful products in fast-paced, ambiguous environments.
• Strong analytical and problem-solving skills; structured thinking; and ability to define effective metrics and experiments.
• Exceptional communication and storytelling skills, with proven ability to influence cross-functional stakeholders.
• Founder-style operator mindset—proactive, resourceful, and accountable.
• Bachelor's degree with demonstrated strength in analytical or quantitative thinking.

Preferred Qualifications

• Experience building growth or user acquisition products in social media or e-commerce, and Generative AI or LLM-based products, from 0 to 1.
• Experience driving SEO and organic traffic growth across web ecosystems.
• Proficiency with SQL.
• MBA degree or background in management consulting a plus.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $156864 - $296020 annually.

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Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

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The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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For Los Angeles County (unincorporated) Candidates:
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Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

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1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

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2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

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3. Exercising sound judgment.

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About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

https://tinyurl.com/RA-request