Job Description
ThThe Technical Market Development Manager plays a pivotal role in translating Syngenta’s technical excellence into field-level impact by driving high-quality demonstrations, strengthening stakeholder confidence, and enabling successful product adoption. This position ensures the effective transfer of agronomic & product technical knowledge through robust technical training, credible field insights, and strong engagement with growers, government bodies, academia, and value chain. By leading digital innovation, supporting product launches, and maintaining superior technical standards, the role enhances customer satisfaction, accelerates market development, and builds the technical capability of internal teams. Ultimately, the position ensures that Syngenta’s solutions deliver measurable value to growers while supporting sustainable business growth.
Field Demonstration Excellence:
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Execute reasons to believe demonstrations on the basis of brand model message
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Confidence building activities through "Seeing is Believing" concept for stakeholders
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Maintain demonstration plots as centers of excellence
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Proactive engagement in portfolio leadership meetings.
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Provide practical & knowledge-based inputs in future portfolio development.
Stakeholder Engagement-
Build and nurture relationships with:
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Government agricultural officials
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Academic & research institutions
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Sugar mill management and staff
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Value chain partners
Technical Training and Development
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Design and deliver comprehensive training programs on:
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Crop husbandry practices
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Application technology
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Product profiles and positioning
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Enhance internal team's technical knowledge
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Share best practices and success stories across regions
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Support successful product launches
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Organize impactful farmer seminars
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Manage High-Profile Farmer Meeting events
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Coordinate Learning & Development Center activities
Technical Support and Problem Resolution
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Provide expert technical guidance
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Handle product-related complaints professionally
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Implement effective resolution strategies
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Coaching & Mentoring to team
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Identifies high-potential team members and creates opportunities for their leadership development
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Develop Clear Goal Setting (SMART Objectives) by setting transparent performance KPIs
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Drives a culture of discipline, excellence, and continuous improvement in team
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Develop and manage the annual TMD budget aligned with crop strategy, portfolio priorities, and market needs
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Bring efficiency & productivity to TMD activities.
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Ensure all TMD expenditures strictly follow Syngenta financial policies & compliance standards
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Collaborate with procurement for cost-efficient sourcing of inputs, equipment, and services required for demo and trial execution.
Marketing and Content Development
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Create compelling technical content
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Capture and curate high-quality field imagery
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Provide valuable field insights and data
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Support marketing campaigns with technical expertise
Digital Innovation and Communication
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Lead agricultural digitalization initiatives
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Develop engaging technical literature
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Create video contents on technical & agronomical aspects
Quality Assurance and Compliance
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Ensure crop-wise material approvals
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Maintain technical accuracy in all communications
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Implement quality control measures
Team Capability and Enhancement
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Identify skill development needs
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Implement training programs
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Monitor team performance
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Foster a culture of continuous learning
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Quality of field demonstrations
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Role in robust portfolio development
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People management & development.
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Identifying the farmer pain points & developing solutions accordingly.
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Stakeholder engagement levels
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Training effectiveness
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Complaint resolution efficiency
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Digital content impact
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Team’s technical capability development.
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Customer satisfaction metrics.