Associate Director - Product Growth

About Zameen.com

Zameen.com is Pakistan’s leading real estate portal and a pioneer in digitizing the property sector since 2006. As part of the Emerging Markets Property Group (EMPG), Zameen.com offers an expansive digital platform for property buying, selling, renting, and investing. With over 20 million property listings, 1.6 million registered members, and more than 15,000 real estate agencies onboard, Zameen.com has become the go-to destination for property solutions across Pakistan. Headquartered in Lahore and operating in all major cities, the company continues to transform real estate through technology, innovation, and a customer-centric approach.

Job Summary:

The Associate Director – Business & Sales Effectiveness will serve as a key strategic leader responsible for driving enterprise-wide transformation initiatives, elevating business productivity, and strengthening long-term organizational competitiveness.

This role oversees high-impact programs across Classifieds Business, NSD, Operations, and other cross-functional units, ensuring alignment with corporate strategy. The Associate Director will influence senior leadership decisions, lead mission-critical transformation charters, establish robust governance frameworks, and ensure execution excellence at scale.

The position requires a visionary leader who can translate strategic direction into operational clarity, build strong partnerships, and guide teams toward sustainable business and sales effectiveness.es

Key Responsibilities:

- Lead the formulation and execution of multi-year strategic roadmaps that enhance organizational efficiency, business growth, and operational excellence.

- Serve as a principal advisor to senior leadership by identifying high-impact opportunities and shaping strategies across Sales, Marketing, Product, Operations, and allied functions.

- Oversee business model evaluations, transformation programs, and key performance improvement initiatives across multiple verticals.

- Drive enterprise-wide collaboration, ensuring unified execution of strategic goals and cross-functional initiatives.

- Influence senior stakeholders and ensure alignment across departments to achieve operational consistency and performance excellence.

- Strategically steer programs to unlock synergies across Classifieds, NSD, and Operations.

- Lead the design, approval, and governance of organization-wide SOPs, SLAs, and policy reforms.

- Ensure robust monitoring systems, governance frameworks, and compliance mechanisms for scalable operations.

- Oversee advanced process re-engineering and workflow optimization to improve business efficiency.

- Champion data-driven decision-making by establishing advanced analytics infrastructure and strategic KPI measurement systems.

- Ensure leadership receives clear insights, strategic dashboards, and performance intelligence to guide decision-making.

- Direct business performance reviews, operational audits, and impact assessments.

- Program Leadership & Execution

- Lead enterprise-level quality assurance, productivity, and operational excellence programs.

- Prioritize transformation initiatives based on ROI, impact assessment, and organizational readiness.

- Drive continuous improvement culture and embed best practices across all business units.

- Mentor and develop senior BSE team members, ensuring strong capability-building, succession readiness, and high performance.

- Promote a culture of accountability, innovation, and collaboration within the BSE function.

- Provide leadership direction on team structure, resource planning, and capacity-building programs.

Qualifications:

- Master’s degree in Business Administration, Strategy, Management, or a related discipline (preferred).

- 10–12+ years of progressive experience in business transformation, strategic planning, or enterprise-level initiatives.

- At least 5 years in a leadership role influencing senior stakeholders and driving cross-functional change at scale.

- Proven strategic leadership with the ability to shape business direction and drive organizational transformation.

- Strong stakeholder management, executive communication, and negotiation skills.

- Expertise in Strategic Planning, Business Transformation, Analytics, Change Management, and Process Optimization.

- Strong command of Microsoft Office and familiarity with advanced BI tools (Power BI, Tableau, etc.).

- Demonstrated ability to lead high-impact teams and manage multiple large-scale initiatives concurrently.

At Zameen.com, we are proud to be an equal opportunity employer. We are committed to building a diverse and inclusive workplace where everyone feels valued and respected. We welcome and encourage applications from individuals of all backgrounds, regardless of race, color, gender, age, religion, national origin, disability, sexual orientation, or any other characteristic protected by applicable law.