TRADE ACTIVATION MANAGER

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Trade Activation Manager - Middle East Cluster

As a Trade Activation Manager, you will play a key role in driving market growth by designing and executing trade activation programs across both online and offline channels. You will work closely with Sales, Marketing, and cross-functional teams to deliver innovative initiatives that strengthen B2B engagement, boost sell-out performance, and expand the consumer base. This role requires balancing creativity with compliance, ensuring all activities are impactful, measurable and aligned with corporate strategy.

Position:

• Trade Strategy: Lead the development of trade strategies for assigned Middle East markets in collaboration with Sales, aligning with cluster goals, global trends, and regulatory requirements.
  
  
  
• B2B Digital Trade Engagement: Drive rollout and management of the d igital trade engagement platform across GCC markets, creating engaging online programs and monitoring performance metrics.
  
  
  
• Trade Activation Programs: Design and implement innovative trade activation campaigns, supporting Sales teams with planning, execution, and maintaining a detailed activation calendar. Continuously monitor program mechanics to ensure effectiveness and maximize ROI from all trade initiatives.
  
  
  
• Budget Management: Plan, manage, and optimize Trade Marketing budgets ensuring efficient allocation of resources and full compliance with internal policies.
  
  
  
• Cross-functional Collaboration: Work closely with Sales, Commercial Planning, and Marketing teams to deliver integrated trade marketing plans and ensure successful program execution.
  

Requirements:

5+ years of experience in trade or consumer marketing within the FMCG sector.

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Strong project management, Consumer/trade promotions management and financial analysis skills.

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Experience in B2B digital platforms and engagement strategies is a strong advantage.

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Fluent English and ability to work in a cross-functional and cross-cultural environment.

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What to expect:

Expect wellbeing initiatives, flexible work arrangements, growth opportunities and excellent benefits, including a unique family leave policy.

For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.