Trade Marketing Executive

About NRTC Group:

· Glorious legacy of over 50 years in the U.A.E

· Growth from humble beginnings to an industry pioneer

· Leading importer and exporter of fruits and vegetables.

· A dynamic group of 3000 associates and growing!!

· Modern storage facilities compliant with ISO standards.

· Fleet of 300+ vehicles.

Job Purpose

To plan, execute, and optimize trade marketing initiatives that drive off-take, visibility, and brand equity of the company’s organic fresh food portfolio across key modern trade customers including Hypermarkets, Supermarkets, and Cooperatives.

This role bridges brand ambition and store-level reality—ensuring promotions are commercially effective, operationally feasible, and flawlessly executed where it matters most: in front of the shopper.

Key Account Coverage

• Hypermarkets, Cooperatives, Supermarkets across UAE

Key Responsibilities

1. Trade Marketing Strategy & Planning

• Translate brand objectives for organic products into store-ready trade marketing plans
• Develop annual and quarterly trade marketing plans aligned with:
• Sales targets
• Seasonality of organic fresh produce
• Retailer promotional calendars
• Define channel-specific strategies (Hyper vs Coop vs Supermarket)

2. Promotional Calendar Management

• Own and manage the customer-wise promotional calendar:
• Price-offs
• In-store activations
• End-cap & gondola promotions
• Leaflet & digital promotions
• Coordinate promo planning with:
• Key Account Managers
• Buyers / Category Managers
• Internal supply chain & operations teams
• Ensure timely submission, approval, and execution of promotions

3. In-Store Activation & Execution Excellence

• Plan and execute:
• Sampling activities
• Organic awareness campaigns
• Health & wellness themed promotions
• Seasonal organic drives (Ramadan, Back to School, DSF, National Day, etc.)
• Ensure correct placement, pricing, POSM, and compliance with retailer guidelines
• Conduct store audits to validate:
• Availability
• Visibility
• Promotion compliance
• Price accuracy

4. Brand Visibility & POSM Management

• Develop and deploy trade POSM:
• Shelf talkers
• Danglers
• Standees
• Organic signage and storyboards
• Ensure consistent organic brand storytelling at shelf level
• Monitor POSM usage, condition, and ROI

5. Cross-Functional Coordination

• Work closely with:
• Sales team (to align promotions with commercial priorities)
• Supply Chain (to ensure promo stock availability)
• Quality & Operations (for organic compliance messaging)
• Finance (promo spend tracking & accruals)
• Act as the single point of coordination for trade promotions execution

6. Budget Management & ROI Tracking

• Manage allocated trade marketing budget responsibly
• Track:
• Promotion costs
• Visibility spends
• Activation expenses
• Evaluate ROI of promotions using:
• Sell-out data
• Volume uplift
• Incremental revenue
• Recommend optimize / stop / scale decisions based on data

7. Market & Shopper Insights

• Monitor competitor activity:
• Pricing
• Promotions
• Visibility tactics
• Capture shopper behavior insights specific to organic products
• Share actionable insights with Sales & Marketing teams

8. Retailer Relationship Support

• Support Key Account Managers during:
• Joint Business Planning (JBP)
• Range reviews
• Promotional negotiations
• Participate in retailer promotional events and campaigns
• Ensure brand representation meets retailer and company standards

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–4 years of experience in UAE in the field of
• Trade Marketing
• FMCG / Fresh Foods / Perishables
• Modern Trade retail environment (UAE experience a must)
• Experience with organic or health-focused categories is a big plus
• Valid UAE Driving License is a mus

What do we offer:

· Competitive salary.

· Medical Insurance.

· Opportunities for career growth.

How to Apply:

· Please submit your resume to careers@nrtcgroup.com.

· Please mention your notice period in the application.

· Candidates who are shortlisted for the role will be contacted.

· Candidates currently in UAE preferred.

· Candidates who can join immediately preferred.

Job Types: Full-time, Permanent

Application Question(s):

• What is your expected Monthly Salary in AED?
• Are you available to join immediately?

Experience:

• UAE Trade Marketing: 2 years (Preferred)

License/Certification:

• UAE Driving License (Preferred)