Trade Marketing Executive (FMCG)

Responsibilities:

• Support the demand planning process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment).
• Recommend actionable solutions based on a clear understanding on shopper behavior within the Category/sub Category.
• Responsible for proposing optimal Total Trade Spend (TTS) budgets for category by channel.
• Prepare and implement new product trade launch and conduct pre and post evaluation.
• Recommend clear promotional guidelines based on shopper understanding and current market knowledge.
• Develop effective and efficient promotional activities and ensure all promotional investment is properly evaluated.
• Monitor promotional trends, initiatives and competitor actions by Category, Sub Category, priority channels and strategic customers.
• Recommend winning commercial propositions for the category, effectively communicating to the Customer Team and Sales Operation team as appropriate besides supporting implementation.