Trade Marketing Lead

5–7 Years in Trade/Shopper Marketing

Location: Cairo, Egypt Category: Marketing

Qualifications:

• Bachelor’s in Marketing or Business
• 5–7 years in trade marketing or retail execution
• Strong knowledge of shopper behavior and trade channels
• Experience in activations, promotions, and visibility execution
• Analytical, negotiation, and project management skills

Responsibilities:

• Manage Visibility! Execute retail plans, audits, and POSM deployment.
• Activate Trade! Lead in‑store activations, sampling, and events.
• Expand Coverage! Onboard outlets and optimize route‑to‑market efficiency.
• Boost Conversion! Drive demo days, promotions, and shopper engagement.
• Train Promoters! Develop training materials and monitor performance KPIs.
• Collaborate! Align trade strategies with sales, category, and supply chain teams.