Trade Marketing Manager

Description

At Basamh Group, our mission is to grow people and companies by empowering individuals and fostering collaborative relationships to achieve sustainable success. Backed by over 75 years of experience, we’ve built a strong, consumer-centric ecosystem serving the MEA region. Our excellence in distribution is driven by Basamh Trading Company (BTC) in retail and Specialized Food Services (SFS) in HORECA. GoodyCo leads our efforts in marketing and brand building, while Thokoman Foods anchors our manufacturing capabilities.

Guided by our core values of true ownership, passion to grow, transparency and family spirit, we are committed to establishing long-term partnerships with our people and all those we work with. We aim to strengthen our network, uplift our communities, and build a legacy of homegrown success stories that inspire the leaders of tomorrow.

Job Overview

We are seeking a dynamic Trade Marketing Manager to develop and execute trade marketing strategies to drive brand performance and customer engagement within dynamic retail channels while ensuring alignment with principal strategies and operational efficiency.

Key Responsibilities

• Build and manage strong relationships with trading model principals by leading day-to-day coordination, aligning on growth strategies, and ensuring performance visibility through weekly, monthly, and quarterly reviews.
• Lead the Annual Development Plan (ADP) process in collaboration with principals and internal teams by defining brand growth pillars, segmenting KPIs by channel and customer, and translating marketing strategies into actionable activation plans and execution calendars.
• Analyze market trends, category performance, and consumer behavior to uncover growth opportunities, address challenges, and shape data-driven decision-making.
• Maintain a deep understanding of key customers across channels and stay up to date on market developments and customer expansion plans to inform proactive commercial strategies.
• Conduct regular store visits and field checks to gather on-ground insights, assess execution, and feed learning into future planning.
• Collaborate cross-functionally with Sales, Operations, and Supply Chain to align on trade priorities, optimize stock distribution, and improve forecast accuracy through active participation in DRM and SRM forums.
• Lead trade marketing execution by designing and deploying monthly and quarterly initiatives (e.g., trade deals, displays, POSM, sellout promotions) that align with strategic priorities.
• Coordinate with merchandising teams to ensure proper execution of planograms and marketing materials at the point of sale, while monitoring and evaluating program effectiveness.
• Oversee the successful launch of new products (NPDs) by ensuring cross-functional readiness, tracking launch KPIs, and supporting mitigation or rundown plans when needed.
• Support IRM forums with inputs on NPD status and provide continuous tracking to ensure alignment with business goals.
• Develop, monitor, and manage trade marketing budgets in collaboration with the finance team, ensuring timely spend tracking, reconciliation, and alignment with planned activities.
• Validate and approve customer claims and trade spend submissions, ensuring alignment with pre-approved initiatives and supporting documentation.
• Continuously share competitive intelligence, market insights, and risks with senior management to support agile and informed business decisions.

Minimum Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA is a plus).
• Minimum of 4-6 years of relevant experience.
• Excellent communication and interpersonal skills.
• Familiarity with retail and distribution channels.
• Understanding of market trends and consumer behaviour.

Working Environment

At Basamh Group, we pride ourselves on attracting talented individuals by offering dynamic and rewarding professional opportunities that inspire growth and innovation. We are deeply committed to fostering a culture of growth by supporting continuous development through hands-on learning, comprehensive online resources, interactive training, and personalized coaching. Guided by our core value of family spirit, we cultivate an environment where every individual feels valued, supported, and empowered to thrive. We ensure our people contribute to our collective success while finding fulfillment and pride in being part of the Basamh Group family.