Trade Marketing Manager - Peshawar

Job Requirements:

• Develop and manage the annual trade marketing strategy, plan, and budget for both Pakistan and Afghanistan, ensuring alignment with sales goals.
• Lead the design and execution of all on-ground activations in Pakistan, including dealer conventions, in-store branding (POSM), and influencer engagement programs.
• Build and manage channel partner relationships in Afghanistan, overseeing all local activations and adapting strategies to unique market dynamics.
• Act as the key link between Sales and Marketing, arming sales teams and distributors with the tools, training, and incentives needed to drive product uptake.
• Manage the entire lifecycle of all Point of Sale Materials (POSM) from design, production, and vendor negotiation to deployment, tracking, and performance analysis.
• Monitor market trends, competitor activities, and consumer insights to recommend trade initiatives that strengthen brand visibility and improve product uptake in both markets.
• Ensure consistent brand execution across all retail and wholesale channels, conducting regular market visits to evaluate activation quality, POSM deployment, and distributor performance.

Qualification & Experience:

• BBA/MBA in Marketing.
• 7-10 years of progressive experience in Trade Marketing, Channel Marketing, or BTL.
• Must have experience in B2B environments (Building Materials, FMCG, Paints, or Durable Goods).
• A minimum of 2-3 years of proven, hands-on experience managing the Afghanistan market (distributor network & on-ground activations) is essential.
• Experience in managing BTL activations across multiple markets.
• Strong vendor negotiation skills for sourcing and managing production partners.
• Proficiency in budgeting and ROI analysis for trade marketing activities.
• Pashto/Dari proficiency is highly preferred.

Location: Peshawar (

Job Type: Full-time

Work Location: In person