Trade Marketing Specialist - UAE

Company Description The Trade Marketing Specialist supports the execution of trade marketing initiatives to drive visibility, availability, in-store execution, and sales performance across all Off Premise trade channels. The role works closely with Sales and Marketing teams to implement in-store activations and merchandising standards. It also involves tracking performance, analyzing results, and supporting continuous improvement of trade activities that put the brand in maximum danger of being sold. Job Description TRADE MARKETING EXECUTION Support the implementation of trade marketing plans aligned with brand and sales Assist in executing in-store promotions, activations, and Point of Sales (POS) campaigns across key channels Ensure correct execution of merchandising standards (planograms, displays, visibility tools) Work closely with Sales teams to support customer-specific initiatives Assist in adapting trade activities by channel (modern trade, traditional trade, impulse, etc.) Support new product launches with trade materials and activation plan Maintain a clear critical path for each project by planning and executing based on deadlines POS TOOLS / DEVELOPEMENT AND ADAPTATION Ensure global POS toolkit is used effectively in order to adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative) Ensure national POS is developed only when international material is not appropriate and a clear commercial benefit is recognized Track the inventory of all POS tools and ensure we sufficient supply that meet the placement targets ANALYSIS & REPORTING Track and analyze activation performance, sell-out data, and Return on Investment utilising Electronic point of sale (EPOS), depletions and other sources and make recommendations on how to improve. Run analysis to generate insight that can be converted into actions which place the brand in maximise danger of being sold Prepare post-activation evaluations and performance reports Monitor competitor activities and market trends in the beverage category COORDINATION & ADMINISTRATION Coordinate production and distribution of POS materials Manage trade marketing calendars and timelines Support budget tracking and invoice processing Qualifications Bachelor's degree in Marketing, Business Administration, Economics, or a related field Fluent in written and spoken English Arabic is a plus 2 years experience in Trade Marketing, Sales, or Marketing (FMCG experience preferred) Internship experience in FMCG or beverages is a strong plus# Trade Marketing Specialist - UAEFull-timeOn-siteDubai Dubai United Arab EmiratesSports