TVC - Communications & Outreach Manager (Manager II)

Please Note: All resumes must contain employment history, education, licenses, skills, and other qualifications applicable to the position.

A multi-part skills test including a presentation, writing/editing exercise, and take-home data analysis exercise will be required at the time of the interview.

To learn more about TVC Employee Benefits, please click on this link.

Submitted Through Work in Texas:

Work in Texas (WIT) applicants must complete the supplemental questions to be considered for the posting. To complete the supplemental questions please go to CAPPS Recruit to register or login and access your profile: CAPPS Recruit

The Strategic Communications & Outreach Manager supports the Texas Veterans Commission (TVC) by serving as second-in-command within the Communications & Outreach Department and functioning as the agency’s strategic content and digital performance lead. Working alongside the Director, this position integrates communications strategy, performance analytics, editorial authority, and digital engagement to ensure agency messaging translates into measurable veteran impact statewide.

This role also acts as a primary lead for the Database Support Portal, auditing engagement data to refine outreach strategy. The Manager oversees the full lifecycle of agency communications, including major publications, digital content, video, social media, web, and graphics, and establishes disciplined standards for clarity, consistency, and accuracy. This role requires a newsroom-level mindset, with strong editorial judgment, structured execution, and the ability to lead creative professionals in a performance-driven environment.

The position reports directly to the Director of Communications & Outreach and serves as acting division lead in the Director’s absence.

To promote a strong environment, TVC maintains a telework policy. Telework is decided by the division and contingent on performance. Telework is not a contract of employment and if granted may be terminated at any time and for any reason without notice.

Essential Duties and Responsibilities:

• Lead the development and execution of integrated statewide communications and outreach strategy.
• Oversee Database Support Portal management and translate analytics and digital metrics into measurable outreach priorities and campaign direction.
• Serve as the final editorial authority and oversee all major agency publications, including the Biennial Report, Strategic Plan, Women Veterans Program reports, and TCCVS materials.

• Proofreads and edits reports, presentations, and outreach content to ensure accuracy, clarity, consistency in tone, and compliance with editorial and brand guidelines

• Develop and maintain performance dashboards and KPIs across digital, paid media, and outreach initiatives.
• Identify opportunities to improve outreach effectiveness through segmentation and channel optimization.
• Provide data-informed recommendations to the Director and executive leadership.

• Analyzes outreach opportunities, veteran preferences, and emerging engagement strategies
• Develops executive-ready reports, briefings, PowerPoint presentations, dashboards, and visual materials that clearly communicate findings, trends, and recommendations
• Presents findings and recommendations to internal teams and leadership in clear, accessible formats

• Establish and enforce consistent brand voice and messaging standards across all platforms.
• Edit and synthesize complex programmatic and policy information into concise, accurate, high-impact communications.
• Perform final quality control and refinement of high-visibility content prior to release.

• Direct supervision of digital communications staff, including social media, graphic design, multimedia, and web personnel.

• Consults with internal and external customers and stakeholders to identify user needs and outreach goals
• Develops and executes test plans, optimizes outreach workflows, and refines strategies to improve engagement

• Establish performance expectations, monitor workload distribution, and conduct evaluations.
• Assist the Director in developing divisional budget requests and monitoring expenditures for digital and outreach projects.
• Provide mentorship and professional development oversight for assigned staff.
• Performs related work or other special projects and duties as assigned

• Minimum six (6) years of progressive experience in journalism, communications, marketing, digital strategy or related field.
• Minimum two (2) years of supervisory experience managing communications or content teams.

• Graduation from an accredited four-year college or university with major coursework in journalism, public relations, advertising, communications, or a related field is preferred.

• Experience in newsroom leadership or integrated content production environments.
• Experience managing multi-platform digital campaigns.
• Honorably discharged veteran.

• Knowledge of and ability to read dashboards, statistics, and data sets
• Knowledge of report writing, presentation development, and communicating findings to non-technical audiences
• Skills in use of computers and applicable software, including conducting advertising and data searches
• Strong editorial, written, and verbal communication skills
• Strong analytical and critical thinking skills
• Ability to synthesize complex information into clear written narratives and visual presentations
• Ability to communicate effectively both orally and in writing
• Ability to gather, assemble, correlate, and analyze facts; develop solutions; prepare concise reports; and evaluate policies and procedures

Notes to Applicants:

To receive Military Employment preference, a copy of the DD Form 214 (member #1 not accepted), NA Form 13038, VA Summary Benefits Letter, or a DD form 1300 must be provided before an interview can be extended.

College transcripts, licenses, certifications, etc. must be provided before an interview can be extended. If this information is not provided prior to the interview, your application may be rejected because it is incomplete. Attaching documents to the application is preferred.

If you require any reasonable accommodation for the interview process, please inform the hiring representative who calls to schedule your interview.

This position has been designated as a security sensitive position. A criminal background investigation will be conducted on the final candidate for this position.

DUE TO THE HIGH VOLUME OF APPLICATIONS, WE DO NOT ACCEPT TELEPHONE CALLS. APPLICANTS SCHEDULED FOR INTERVIEWS WILL BE CONTACTED.

Veterans Information: The Texas Veterans Commission is committed to hiring Veterans and is proud to employ the highest percentage of Veterans among all state agencies. Additional info may apply via the job posting.

AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:

The Texas Veterans Commission does not discriminate on the basis of person’s color, race, national origin, gender, gender identity/gender expression, sexual orientation, marital status, disability religion, or age in employment or the provision of services.